links
Here’s a link to DMARCian’s DMARC Dictionary. Say that ten times fast! Then bookmark it, because it’ll come in handy as you navigate this new world of DMARC. And don’t forget to keep their DMARC Inspector link handy, too.
Here’s a directory of many different email service provider (ESP) links to their various guides explaining what their clients have to do to be fully compliant with the new 2024 Yahoo / Google sender requirements. Wondering how different platforms are guiding their customers? Or are you a customer of a given platform and you’re looking to find their guidance? Here you go. AWeber Beehiiv BenchmarkEmail Braze Brevo Constant Contact ConvertKit GetResponse HubSpot Klaviyo Mailchimp MailerLite MessageBird Sender Sendgrid Socketlabs There are lots more ESP/CRM platforms out there. Did I miss yours? Drop me a line via the usual means or leave a comment below with details, and I’ll update this list as I’m able.
What do you do for DMARC monitoring reporting? I’ve used OnDMARC by Redsift, dmarcian and EasyDMARC and I like different things about all three of them. I’d say they’re all worth looking at, but I don’t want to dive too deeply down the hole of which one is best for SMB, enterprise, etc. I could spend many hours investigating (and I’ve already spent a few) and who knows if I would come up with the best answer. (I’ve also looked at the Postmark free tier and it seems like it might be “good enough” for really small senders with light needs.) But together, that’s only four out of the universe of DMARC solution vendors out there. Is there a master list somewhere, with every possible one on it? It turns out that there is! DMARCVendors.com tries to be just that. I’m not sure who is behind this site, but I’ve
If I had a dollar for every time somebody asked me about Apple iOS 17’s new Link Tracking Protection, I’d have at least 32 dollars! And that’s more than enough to buy a cheeseburger at the Newark airport, if I skip the scotch! But seriously, I wrote up everything I know about the latest Apple email/ link/ proxy/ privacy-related changes and I’ve published it over on the Kickbox blog. Check it out.
Peter Jakuš, Product Manager for omnichannel marketing automation platform Bloomreach Engagement has put together even more useful information on the upcoming iOS17 privacy protections that will modify links. Great details and examples. Thanks for sharing, Peter!
When Apple’s iOS 17 and MacOS Sonoma come to the public later this fall, there will be new privacy improvements, as there always are. This time around, Apple’s looking to block some tracking methodology by stripping various parameters from URLs.Will it strip parameters from email messages received in Apple Mail? Will the parameters stripped include UTM codes, the common tracking mechanism marketers use to identify traffic sources in certain scenarios? If they do, that’d have a significant impact on marketers. This was my fear at first, what if they block this relatively harmless tracking mechanism (that doesn’t tend to identify individuals).Right now, though, it looks like UTMs might be safe? And Apple’s apparently not going to strip out parameters from links in email messages — the focus instead is apparently on removing excess variables from URLs when copying them from Safari or Apple Mail for sharing with others.I think.This is