tips and tricks
As you well know, Gmail and Yahoo Mail are now requiring that all senders start to publish a DMARC record, if they weren’t publishing one already. Hopefully you watched the webinar with LB Blair and myself (I’ll link to the recording here as soon as it is available) where we talk at length about DMARC and what you need to know to start to be able to “speak DMARC” as needed. But if you didn’t watch that? And don’t have the time to dive into making yourself a DMARC export? What’s the five minute version of all of this, how do you get up and running quickly without having to stop and worry about RFCs and options. “Just tell me what I need to know to get it done.” Okay, I got you. Here we go. Before you proceed with this, you need to ensure that you’ve implemented DKIM authentication for
It’s pumpkin spice season! Can you feel the chill in the air? Me, neither — today’s projected high temperature is 77 degrees (F) here in my adopted hometown of Chicago. Nonetheless, now is when savvy email marketers should be preparing for deliverability success ahead of the upcoming holiday season. The fourth quarter of the year is a big one for email senders, especially retailers. Success involves planning, and planning starts now. (Or a month ago, if you’re really ahead of the game.)
