sender requirements

Here is everything you need to know (I think? I hope?) about how to comply with the new sender requirements announced by Google and Yahoo, applying to Gmail and Yahoo mail, coming into force in early 2024. You can read more about it all here (and over at Yahoo or Google), but it boils down to a handful of things that were previously best practice recommendations for deliverability excellence, which are now requirements that these two mailbox providers are saying that senders must implement. Those that don’t implement these requirements risk being blocked and unable to send mail to Yahoo Mail and Gmail subscribers. Here are the ten steps you need to take, that if you follow these all the way through, you’ll be fully compliant with the new requirements. Stop sending newsletter/marketing/bulk mail as Gmail or Yahoo. For your 1:1 email messaging where you respond to emails from your