ESPs

Here’s a directory of many different email service provider (ESP) links to their various guides explaining what their clients have to do to be fully compliant with the new 2024 Yahoo / Google sender requirements. Wondering how different platforms are guiding their customers? Or are you a customer of a given platform and you’re looking to find their guidance? Here you go. AWeber Beehiiv  BenchmarkEmail Braze Brevo Constant Contact ConvertKit GetResponse HubSpot Klaviyo Mailchimp MailerLite MessageBird Sender Sendgrid Socketlabs There are lots more ESP/CRM platforms out there. Did I miss yours? Drop me a line via the usual means or leave a comment below with details, and I’ll update this list as I’m able.

Mike Hillyer describes himself as “passionate about all things email infrastructure and deliverability.” Recently, I noticed that his Linkedin profile had changed — he’s now listed as the co-founder of something called Kumo Corp. Their website talks about KumoMTA, an open source, flexible, high performance MTA platform. I reached out to Mike, asking him if he’d like to share with me what they’re doing over there, and I offered to share that along to all of you. So this isn’t really an advertisement — I just thought it would be interesting to share info about something new that caught my eye, and no money changed hands. I hope you find it interesting! And without further ado, take it away, Mike:Here at KumoMTA we all started with a Free/Open-Source software background and then moved into the commercial MTA world. In that time we helped build, install, and support solutions that are

Afonso Salgado, writing for SAP Emarsys, explains exactly what you’ll need to keep in mind when planning a move from one email service provider or email marketing platform to another. It’s a great high level overview of all of the relevant migration steps. It might be worth bookmarking this if you plan to change platforms soon, even if you’re not moving everything over to Emarsys.Click through to read: How to Plan a Smooth Migration Between ESPs.

I don’t send a lot of spam complaints generally. Mostly I block and move on. There are some companies, though, that I offer the professional courtesy of sending a complaint or a report to their abuse@ address. Former clients, friends and colleagues generally get that courtesy. The number of ESPs that completely fail to take any action is disappointing. Too many of them can’t even manage the simple courtesy of removing addresses. A few don’t even process bounces correctly and continue to send mail even when getting a spam block or 550 user unknown. Sometimes I’ll reach out to folks who I know work at particular ESPs, although that’s less common these days as everyone seems to be moving companies and I can’t keep track. Often I get an invite to “always send me complaints directly.” That … is not a solution, people. Expecting people who are reporting spam to…