tonya gordon
I thought it would be fun to take a moment and look back at a prior webinar. This presentation that Tonya Gordon and I put together for Klaviyo users in early 2023 was one the most popular webinar I put together for my then-employer. Klaviyo users seem to hunger to learn more about deliverability and best practices, and I think the guidance here is still accurate and will help put folks on a solid deliverability footing. In the webinar, Tonya and I break down the difference between delivery and deliverability, how to put your best deliverability foot forward (it starts with your authenticated domain name), how to measure and monitor for deliverability issues, and much much more! Google and Yahoo’s new sender requirements had yet to be announced when we presented this webinar; thus we did not touch on them. Klaviyo has put together a Yahoo/Google compliance guide here; and
Hey, Klaviyo users? Looking to learn more about email deliverability and how to maximize your chances of inbox success when sending emails from Klaviyo? Then you’ll want to join this upcoming LIVE webinar! This Thursday, January 19th at 10:00 US central time, Klaviyo’s Tonya Gordon and I will be presenting INTRO TO EMAIL DELIVERABILITY, where we’ll touch on:The basics of email deliverability, including the difference between delivery & deliverability;Best practices & how they differ by vertical;The KPIs you should be monitoring & tools to help you identify deliverability issues;Maximizing deliverability success with Klaviyo & Kickbox;How to boost deliverability by improving email hygiene;This will be an easy and informal session and we’ll save plenty of time for your questions.Click here to register for the “INTRO TO EMAIL DELIVERABILITY” webinar.If you’ve been reading my blog for years, don’t use Klaviyo, and already know a thing or to about email marketing best practices, then