Constant Contact
Driving sales in B2B companies is a high-effort and high-reward activity. And lead generation plays the most crucial role in enabling sales. Without qualified leads, your sales team will waste time trying to attract a wider audience that has no real interest in your products and services. You need to identify real leads that actually need what you have to offer and have the ability to buy it too. However, finding such leads is easier said than done. And we’ll explore why in more detail next. If you want to kickstart your B2B lead generation, then this post is for you. Here are powerful ideas that will help you attract leads with real potential. The challenges of B2B lead generation Before we can look at practical steps to capture qualified leads, we need to understand what makes the B2B sales process so much more challenging than B2C sales. Here’s a
Did you know business growth events are one of the easiest and fastest ways for you to grow your business (especially when you combine them with email marketing and social media)? Why is that? According to many companies — Constant Contact included — events are brilliant for growing your business because they allow you to . . . Scale up your sales. When you run an event, you get a whole group of people together instead of trying to sell your products/services on a one-to-one basis. This is a much more efficient use of your time and will speed up your customer sales process.Get a higher level of trust much faster. As humans, we are psychologically predisposed to respond better to people with whom we have eye contact and whose faces we can see. So, if you let people see you (and hear your voice, etc.), they will automatically have
Reaching potential buyers in the real estate world is what it’s all about. Unlike many other industries, real estate leads often start looking when they’re already ready to buy, so appearing in front of buyers at the right time is essential to any real estate agent’s success. How can you reduce the time it takes for your leads to get communications from you? While ads, search engine optimization (SEO), and other marketing methods are great for creating a presence online, nothing compares to the speed of text message marketing for real estate. Why is SMS, or text message marketing, perfect for real estate marketing, and what are its main benefits? Why text message marketing for real estate agents is effective Text message marketing for real estate is not just effective — it’s ideal. To understand why, put yourself in the homebuyer’s shoes. While you’re looking for homes, what are you
You want to provide your customers with top-notch service, test the waters for a new product launch, or get an idea of how you can improve your products. And you’ve decided to conduct a survey because you know the results will help you move your business forward. But do you know how to interpret the survey results? Start by using an online survey tool that will provide you with the data you need to make better business decisions and build stronger relationships with your customers. Understand your data to make better business decisions Surveys can help you get honest feedback from your customers. And while interpreting survey results can seem like a hassle, you don’t need to spend months reading surveys and entering them into a database nor do you need to pay someone to do statistical analysis for you. With a little knowledge and planning, you can analyze the
In today’s complex world, email marketing alone isn’t enough. Companies need to develop a rich customer engagement strategy to get a leg up on their competition and improve customer relations. One of the best ways to do this is to marry SMS and email marketing, using both platforms in a strategic way to communicate seamlessly with your customers. Although email and text marketing both have their places, it’s only when you merge the two into one content marketing strategy that you see their full benefits. In fact, customers prefer it when brands use omnichannel engagement strategies rather than relying on any one marketing strategy alone. What is SMS marketing vs. email marketing? Text and email marketing may seem similar, but they’re two distinct marketing practices. Of course, the biggest difference between the two marketing strategies is how they’re delivered to customers. But there are other similarities and differences between SMS
The excitement that can be created by a simple announcement email is often overlooked by small businesses. Of course, we’ve all seen the big product launches created by the likes of Apple and Nike but what can a small business do when they have a new product? Or what about just when something new and exciting is happening with their business? That’s where the announcement email can come into play. Whether you have a new digital update to your app, there’s a new employee behind your counter, or you’re starting a new annual fundraising event, an announcement email is the best way to share that information with your contacts. What is an announcement email? An announcement email is a marketing tool used to announce anything that is new to your business or nonprofit. And while that’s pretty self-explanatory, i.e. something new should be announced, announcement emails can, and often do
Storytelling marketing is all about engaging your audience and deepening their relationship with your brand. The power of storytelling is timeless. As a marketing strategy, it probably dates back to the cavemen. Gronk persuaded Zug to trade for his bearskin by telling the heroic tale of how he felled the animal. People want to hear a good story. In some ways, they need it. Stories help us make sense of ourselves and our worlds. Storytelling is an important skill — and it’s one that you already have hard-wired into you. You just need to activate and refine it. What is storytelling marketing? Storytelling marketing is the art of communicating your brand’s goals and engaging your audience through a story. If you break the term down into its elements, each one tells you something important about how to make it work for you: Story. Give an account of significant moments, aspirations, outcomes, and
In my town, spring through summer is a busy time for local events. Walk into any business, check your inbox, or log onto Facebook and you’ll see posters, invitations, and notices about upcoming activities. The other day, I received an invitation to one of my favorite local restaurants, which hosts monthly wine dinners throughout the spring and summer months. At these events, attendees have the chance to try new menu items, sample wine, and gain some valuable information in the process. One of my girlfriend’s favorite businesses — a local yoga studio — hosts yoga retreats, and even offers special classes on the beach! One of the things that both of these businesses do well is event management. I’m admittedly not the most organized person. Being able to sign up and receive reminders prior to the event, helps make sure I never miss a chance to attend. It also provides
Today, there are endless channels that you can use to market to your customers. For instance, you can market through social media, email, or online content. But many marketers will only focus on optimizing one, and in doing so, they often miss out on the chance to reach a larger audience. They also fail to meet their customers on the right part of their journey. So how can you appeal to your entire audience and do so when it matters? The answer: cross-channel marketing. With this marketing technique, you create a seamless, cohesive buyer journey throughout multiple digital channels. Better still, you strengthen your brand presence, which further builds your relationships with your customers. At the onset, getting started could feel a little overwhelming. Fortunately, this strategy is much easier than it seems. It begins with doing a little research on your target audience and setting goals with your team.
If you live in the USA, the 4th of July is Independence Day. If you haven’t already, it’s time to fire up the barbeque grill and invite the neighbors over to celebrate. But, before you do that, be sure to send out your 4th of July email campaign. With 4th of July spending traditionally ranging from roughly six to seven billion dollars on food alone, you’ll want to celebrate with your customers with a special 4th of July promotion. But what if you don’t sell food, fireworks, or red, white, and blue things? That’s okay! You can still celebrate with your customers by offering special promotions or discounts, or even just by sending them a holiday greeting that wishes them a happy 4th and keeps your business top of mind. The voice and content of your 4th of July email campaign depend upon your business, your brand, and your customers.…