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Constant Contact: 9 Ways to Kickstart Your B2B Lead Generation
Constant Contact just published a new engaging story:
Driving sales in B2B companies is a high-effort and high-reward activity. And lead generation plays the most crucial role in enabling sales. Without qualified leads, your sales team will waste time trying to attract a wider audience that has no real interest in your products and services. You need to identify real leads that actually need what you have to offer and have the ability to buy it too. However, finding such leads is easier said than done. And we’ll explore why in more detail next. If you want to kickstart your B2B lead generation, then this post is for you. Here are powerful ideas that will help you attract leads with real potential. The challenges of B2B lead generation Before we can look at practical steps to capture qualified leads, we need to understand what makes the B2B sales process so much more challenging than B2C sales. Here’s a
Read more: 9 Ways to Kickstart Your B2B Lead Generation
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