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Constant Contact: How To Use SMS and Email Marketing To Boost Engagement
Constant Contact just issued a engaging post:
In today’s complex world, email marketing alone isn’t enough. Companies need to develop a rich customer engagement strategy to get a leg up on their competition and improve customer relations. One of the best ways to do this is to marry SMS and email marketing, using both platforms in a strategic way to communicate seamlessly with your customers. Although email and text marketing both have their places, it’s only when you merge the two into one content marketing strategy that you see their full benefits. In fact, customers prefer it when brands use omnichannel engagement strategies rather than relying on any one marketing strategy alone. What is SMS marketing vs. email marketing? Text and email marketing may seem similar, but they’re two distinct marketing practices. Of course, the biggest difference between the two marketing strategies is how they’re delivered to customers. But there are other similarities and differences between SMS
Read the original here: How To Use SMS and Email Marketing To Boost Engagement
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