Email Services
The use of email has grown rapidly over the last few decades, with an email address being an essential tool in both our personal and professional lives. But just how much has the use of email changed, and how are most of us using emails on a day-to-day basis? Has social media eaten into what used to be time spent on emails in recent years? The number of email users worldwide is expected to continue growing at a rate of 3% each year according to technology market research firm, Radicati, suggesting that emails are here to stay when it comes to business and personal communications. We’ve gathered some of the most interesting statistics about email usage today and how our use of emails has changed over time, alongside insights from our own studies. Key statistics There are 4.48 billion email users worldwide in 2024, meaning 56.8% of the total world
Table of contents Cold Email Response Rate: Building a Dialogue with Potential Customers What Is a Cold Email Response Rate? How to Calculate Cold Email Response Rate? What Are the Average and Good Cold Email Reply Rates? What Can You Do About Low Cold Email Response Rates? In Closing Cold Email Response Rate: Building a Dialogue with Potential Customers If you’re deeply involved in email marketing, you’ve probably tracked the response rate of your cold emails more than once, and you already know that those numbers aren’t always as encouraging as you’d like. When we send cold emails, we usually aim to get users interested enough to click the “Reply” button. And then we rush to track the response rate, which shows how well our campaigns resonate with the audience and whether we’re doing everything right. In this article, we’re bringing you the average cold email response rate, deciphering the
Table of contents Are Cold Email Open Rates Important and Should You Track Them? Cold Email Open Rate Meaning What Is a Good and Bad Open Rate for Cold Email and How to Boost it? Understanding The Real Story Behind Open Cold Email Rates Why Are Cold Email Open Rates No Longer the Best Metric? What Metrics Should You Track Instead? Are Cold Email Open Rates Important and Should You Track Them? After working so hard on crafting your cold emails, low open rates can be frustrating and undermine your efforts. All that time spent researching prospects and carefully choosing your words can be wasted if your emails go unopened. However, don’t give up, because cold emails are still a powerful way to reach potential customers, so it is worth competing for them. When prospects receive countless cold emails every day, standing out from the crowd and grabbing their attention
Constant Contact has gained itself a pretty good reputation in the email marketing world thanks to its niche feature set and nearly 30 years’ experience in the industry. When choosing a new email service provider, it’s completely normal to focus on the price of the software, especially if you have a tight marketing budget. However, email deliverability is also an extremely important factor to consider and should be a top priority if you are looking to get the very best results out of your email marketing efforts. Now, let’s take a look at what email deliverability is, Constant Contact’s deliverability features, their results from our tests, and lastly, how they compare to other popular providers. What is Email Deliverability? Ever wondered why some emails land straight in your inbox and others disappear into promotions or spam folders? Well, it’s all down to email deliverability, which is a crucial topic for
Table of contents Is It Hard to Create Cold Emails That Convert? Do Cold Emails Convert Well? What Is the Cold Email Conversion Rate? What Is a Good Conversion Rate for Cold Emails? How to Write Cold Emails That Convert? 1. Segment Your Prospects List. 2. Identify Your Qualified Leads. 3. Personalize Your Emails. 4. Make Your Cold Email Content Relevant and Concise. 5. Keep Track of Email Deliverability. Summing Up Is It Hard to Create Cold Emails That Convert? Cold emails are considered one of the best channels for direct outreach and lead generation, especially in industries where building relationships with potential customers is critical. They help companies target specific individuals or organizations that fit their ideal customer profile. Therefore, by making a targeted approach, they increase the probability of reaching future clients who are most likely to be interested in the product or service offered by the business.
Email deliverability is essential for the success of any email marketing campaign, determining whether emails reach the intended recipients’ inboxes or are flagged as spam. While there are a number of factors that influence email deliverability, the choice of Email Service Provider ( ESP ) is one that shouldn’t be overlooked. Factors such as sender reputation, infrastructure, and compliance practices all play crucial roles in getting emails delivered to inboxes. Initially marketed as a budget-friendly alternative to Mailchimp, MailerLite has become one of the most popular ESPs on the market in recent years. But, how do MailerLite’s deliverability rates compare to other email marketing services? To help answer this question, we’ll be diving into the results of our bi-annual deliverability tests, which we’ve been running since 2017. Read on to learn about how MailerLite has performed, and how it stacks up against its competitors when it comes to email deliverability.
The FBI’s Internet Crime Complaint Center (IC3) has released the 2023 Internet Crime Report, which is based on internet crimes reported to the IC3. In 2023, as in 2022, phishing/spoofing was the top crime reported, and investment scams were the most financially damaging. The IC3 received a record 880,418 complaints with associated record losses of more than $12.5 billion, up 10% and 22% respectively from 2022. Keep in mind that these are only reported numbers and just from the American public. 2023 Internet Crime Overview Business Email Compromise: There were 21,489 BEC reports with over $2.9 billion in losses. The IC3 notes a trend of criminals using financial custodial accounts for crypto exchanges, third-party processors and phishing. Investment Fraud: The losses from investment scams increased from $3.31 billion in 2022 to $4.57 billion in 2023. With this 38% increase, investment fraud became the crime with the heaviest reported losses. Cryptocurrency
This article takes a look at DKIM Selectors in particular, and we explain: What DKIM Selectors are Where to find your own DKIM Selector Third-Party providers and DKIM Signing How does DKIM work? DKIM (DomainKeys Identified Mail) is an email authentication method that allows an email receiver to check that an email that claimed to come from a specific domain was indeed authorized by the owner of that domain and received without any unauthorized modification to its content during transit. This is achieved through the use of cryptographic authentication with the use of a cryptographic key pair—a private key and a public key. The Mechanics of DKIM Digital Signature Creation: When an email is sent, the originating email server generates a unique digital signature for the message. This signature is based on the content of the email itself, including headers and body, ensuring that any alteration of the email during
Table of contents What is an Automated Email Sequence? Automated Email Sequence Types Automated Email Sequence vs Drip Campaign Advantages of Using Automated Email Sequences Automated Email Sequence Examples #1. Welcome Email Sequence. #2. Customer Onboarding Email Sequence. #3. Lead Nurturing Email Sequence. #4. Cross-Sell and Up-Sell Email Sequence. #5. Abandoned Cart Email Sequence. #6. Re-engagement Email Sequence. #7. Feedback Email Sequence. 7 Automated Email Sequence Implementation Tips #1. Decide on Sequences #2. Define Goals and Triggers #3. Set Sequence Duration #4. Write Captivating Subject Lines #5. Create Relevant Content #6. Add “Call to Action” #7. Test Deliverability Take Your Email Marketing to a Higher Level with Automated Email Sequences Email marketing offers an affordable way to reach out to your target audience, increase conversion rates, and maximize your return on investment. The benefits of a well-thought email campaign are known to and taken advantage of by people who are
Ever wondered why some emails get delivered to your inbox, and others end up in the spam folder, or even vanish? Well, email deliverability is why. And, it’s not just about sending great emails. But, also the deliverability rate of your email service provider (ESP) tool. While following best practices has the greatest impact on email deliverability, we’ve found that your choice of ESP can also influence whether your emails will be delivered inbox or land in spam. So, ensuring your email gets to your subscribers’ inboxes requires a combination of implementing non-spammy practices, and choosing an ESP with solid deliverability rates. In this article, we’ll discuss the email deliverability rate of ActiveCampaign. You’ll gain insights from our latest deliverability test results and also learn best practices for maintaining an excellent deliverability rate. Let’s get started! What is Email Deliverability? If you think email deliverability means your emails get delivered