Top Deliverability’s Blog
GlockApps: Understanding Email Fatigue and Overload: Finding the Balance
- March 5, 2024
- Posted by: Top Deliverability
- Category: Email Services GlockApps Industry News
GlockApps just published a new interesting blog:
What Is Email Fatigue? Stop for a moment and imagine your inbox is filled with emails from a single brand, day in and day out. Does it make you feel overwhelmed? You’re experiencing what’s commonly known as email list fatigue – a feeling that’s all too familiar in today’s marketing communications. But consider this: as a marketer, every email you send can either deepen your connection with your audience or push them further away. While wanting to increase email frequency may seem like a shortcut to engagement, the reality often tells a different story. Rather than fostering meaningful engagement, an overabundance of emails can lead to disconnection and even discourage recipients from opting out altogether. The Link Between Email Fatigue and Churn There is a clear and direct connection between email fatigue and email list churn. When subscribers experience fatigue from receiving too many or not relevant emails, they are
Read more here: Understanding Email Fatigue and Overload: Finding the Balance
P.S. Do you need help with your Deliverability? Ask for a Consultation
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!