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EmailToolTester: Brevo Deliverability: How Does it Compare to Other Email Marketing Services?
- March 7, 2024
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just issued another brilliant write-up:
Over the years, Brevo (formerly known as Sendinblue) has earned itself a reputation of being a budget-friendly email marketing service for small-to-medium businesses. And, while cheaper sometimes translates to a decline in quality, our testing has happily shown that this isn’t the case with Brevo when it comes to its impressive range of features. But what about Brevo’s deliverability? Can you rely on Brevo to get your email marketing campaigns delivered, or do they have a higher chance of landing in subscribers’ spam folders? In this article, we’ll provide you with an overview of how Sendinblue/Brevo performs in this arena, taking a look at its email deliverability rates as gleaned from our twice-yearly deliverability tests. Understanding Brevo Email Deliverability and How It’s Measured First, let’s delve into the concept of “email deliverability” and distinguish it from “email delivery” – two terms often confused. Email delivery refers to emails that have
Continued here: Brevo Deliverability: How Does it Compare to Other Email Marketing Services?
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