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EmailToolTester: The Problem with the Open Rate in Email Marketing Learn How to Use it The Right Way
- March 23, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just issued another insightful post:
Open rates allow businesses to measure how many people open their emails and are one of the most used Key Performance Indicators (KPI) in email marketing. And while the good old open rate is a useful metric, it’s important to understand its limitations and how it’s often misunderstood. In this article, I will explore the problem with the open rate metric in email marketing and discuss how it can still be useful when comparing different campaigns and forming a solid email marketing strategy. What is the Open Rate in Email Marketing? Open rate is a metric used to measure how many people opened an email. It’s calculated by dividing the number of unique opens by the number of emails sent, expressed as a percentage. Number of unique opens ——————————— X 100 = Open Rate Number of emails sent The open rate is typically one of the first metrics marketers look
Read more from the original source: The Problem with the Open Rate in Email Marketing Learn How to Use it The Right Way
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