EmailToolTester
I don’t know about you, but I’ve lost count of the number of emails I’ve received from businesses I don’t want to hear from. Even though I’ve hit “Unsubscribe” so many times, the emails just keep coming. Aargh! I won’t be naming any names here, but I definitely won’t be buying from these businesses, no matter how many times they continue to email me. Likewise, you may hesitate to do email marketing lead generation, precisely because you don’t want your business to be known as That Annoying Email Spammer. But in the process, you’re missing out on growing your customer base—and potentially on a lot of sales. So today, we’re going to share how to generate more leads through email marketing in a way that delights rather than irritates. We’ll also reveal 10 best practices you can use to level up your email marketing and lead generation efforts. Lead Generation
ActiveCampaign is a fantastic email marketing service, but it’s not for everyone. Perhaps you’ve tried it out and couldn’t get your head around it, or perhaps you’re specifically looking for a free or more affordable tool? Whatever the reason, we’re glad you’re here, because we’ve got a whole host of excellent ActiveCampaign alternatives to show you! Most of which include a freemium plan. Due to ActiveCampaign’s breadth of features – we’re talking email marketing to CRM software to live chat – we’ve included a range of alternatives to ActiveCampaign in order to cover different business types and requirements. So let’s get into it! Pros and Cons to Using ActiveCampaign Firstly, I want to highlight all the pros and cons we’ve discovered whilst testing ActiveCampaign’s software over a number of years. This way, we can determine what’s most important to look for in other email marketing and CRM tools in order
While ActiveCampaign is undoubtedly a superb customer experience automation tool, the platform isn’t one to rest on its laurels. In 2020, ActiveCampaign upped its game when it added landing page functionality to its existing range of features. Called Pages, ActiveCampaign’s landing page builder promises to help users build attractive landing pages for uses such as: Growing their email lists, Collecting event signups, or even Taking payments for products. That sounds great until you realize that there are plenty of landing page builders (even free ones) that offer to do more or less the same thing. And if this is the case, then is ActiveCampaign’s landing page builder worth using? Or should you look elsewhere for your landing page needs? Keep reading as we explore these questions and more in our detailed review of ActiveCampaign’s landing pages and the builder used to make them. ActiveCampaign Landing Pages Summary ActiveCampaign landing pages
I can’t believe that with this email deliverability test, we’ve completed nine tests to date! It was four years ago that we started testing the top email marketing platforms to determine which had the best email deliverability (and which were the worst email providers). I have to say that there are always surprises, showing just how important it is to monitor the email deliverability of such tools. After all, what use is an email newsletter if no one reads it because it’s been marked as spam? If you’d like to make a comparison between this deliverability test and the previous one, check out our results from October 2021. For those of you who are coming across our deliverability tests for the first time, we have been monitoring the email delivery rates of email marketing services like Mailchimp, Constant Contact and AWeber since August 2017. What started off with 10 email…
These are two of the best email marketing services in our opinion. The main difference between GetResponse and ActiveCampaign is the range of features they offer and what they charge for them. ActiveCampaign’s specialty is marketing automation, allowing you to build complex workflows based on email engagement, web events, and events in third-party tools (e.g. purchases or support tickets), to name a few. Customer messaging tools mean that you can reach your customers via a variety of channels, for example, email, SMS, Facebook Audiences and live chat. You can also build dynamic landing pages and manage deals through the built-in CRM software. Of course, GetResponse also has a lot to offer small businesses, and depending on your marketing strategy, this could be an excellent email marketing platform for you. Its niche features include a website builder, webinar software and sales funnel software. We were also pleased when they announced a…
While Mailchimp is one of the most popular email marketing tools out there, the company’s decision in May 2019 to stop its native integration with Shopify was a deal-breaker for many ecommerce brands, and many turned to Omnisend as an alternative. Mailchimp has since reopened its partnership with Shopify, but is it too late? Looking at the ratings in Shopify Marketplace, Omnisend is the clear winner with 4.7 out of 5. Mailchimp only scores 3.4. Of course, Shopify isn’t the only platform that users interested in the two email marketing services will be using. Though, if you’ve arrived at this article, you’re no doubt looking for an email marketing platform to pair up with your ecommerce – am I right? In this Omnisend vs Mailchimp review, we’re going to look at everything from ease of use to automation workflows and landing pages to see which email marketing service comes out…
Six months have passed since our last deliverability test, and I have to say that a lot has changed in such a short period of time. And even more has changed since our first tests four years ago! This is our eighth email deliverability test to date, and you’ll see that there were quite a few movements in the charts. If you’d like to make a comparison between this test and the previous one, check out our results from March 2021. For those of you who are coming across our deliverability tests for the first time, this is something we started doing back in August 2017 in order to monitor the deliverability rates of the world’s most popular email marketing services. After all, deliverability is such an important benchmark for this kind of service, and not all newsletter tools are made equal (as you’ll soon find out). The number of…
If you’re not happy with Mailchimp but can’t decide between the two relatively new players, MailerLite and ConvertKit, you’re not alone. In a sea of endless email marketing automation options, businesses and creators are seeking simplicity and flexibility. Many of us look for an email marketing tool that offers the “complete package,” especially if you’re a small business owner who doesn’t have a lot of time to spend on a traditionally complicated process like email marketing. However, opting for a complete package might also lead to complicated features or paying for things that your business doesn’t need at this stage. Fortunately, both MailerLite and ConvertKit offer simple but robust packages that are perfect for those looking for a modern email marketing service. Which one should you choose? It all depends on your needs. Our in-depth reviews of MailerLite and ConvertKit offer a detailed analysis of the tools as a whole,…
Salesforce CRM was originally built to meet the needs of enterprises and large businesses. It’s not surprising, then, that it can feel pretty overwhelming for the little guys. When I was working for what I’d call a small-to-medium-sized company in Barcelona, we had a dedicated Salesforce expert on the team to help the salespeople with Pardot, Salesforce’s marketing automation solution. And this isn’t uncommon. As such a prolific CRM tool, Salesforce offers its ‘Trailblazers’ (customers) the opportunity to become certified Salesforce consultants, administrators, marketers, etc., in order to help businesses get started. But, one has to ask, would it not just be simpler to design a more user-friendly tool, like many of the Salesforce competitors have done? In this detailed exploration into all that Salesforce has to offer, and where its competitors do it better, you’ll be introduced to some excellent Salesforce alternatives for your business. So let’s get stuck…
Salesforce has more products than any other SaaS application I know, so it’s no wonder this company dominates the CRM market. Launched in 1999 in San Francisco by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Back in the day, Siebel (which now belongs to Oracle) was the big name among CRMs, however, they failed to innovate and adopt cloud computing. This propelled Salesforce’s growth, which has since skyrocketed to where it is today, becoming one of the most well-known SaaS applications, and more specifically, CRM tools. Let’s dig into the data to find out just how big it is, and who its strongest competitors are. What is Salesforce’s Market Share? Salesforce has a variety of products and services, which all together make up 19.8% of the customer relationship management market share [source]. That’s not anything to be sneered at by any means! In…