Top Deliverability’s Blog
EmailToolTester: What is a Drip Campaign? The Ultimate Guide 2023
- March 20, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just issued a new brilliant blog:
Have you ever subscribed to a newsletter or a blog and received an email newsletter after days or a few weeks, only to forget why you subscribed to them in the first place? Me too, and the immediate action I tend to take is to hit that “unsubscribe” button at the bottom of the email. If you’ve recently started a small business or already have an established one, drip campaigns can solve this frustrating experience for your users. When I worked with a marketplace that helps newsletter writers and sponsors connect for relevant sponsorships, we were catering to two types of users: writers and sponsors. Sending the same welcome email (or other helpful resources) to two different types of users was out of the question. It just wouldn’t work. So, we had to find a way to segment our users based on their actions, i.e., the type of account they created.
Read the original here: What is a Drip Campaign? The Ultimate Guide 2023
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