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EmailToolTester: What is an ESP (Email Service Provider)? And Why do I Need One?
- March 14, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just published another insightful story:
In today’s digital age, email marketing has become an essential tool for businesses to reach their customers and promote their products or services. However, managing email campaigns can be challenging and time-consuming, especially for businesses with large customer bases. This is where an Email Service Provider (ESP) comes in handy. What is an ESP in Marketing? An Email Service Provider (ESP) is a digital platform that enables businesses to create, send, and track email campaigns to their target audience. ESPs provide businesses with tools to manage their email marketing campaigns, such as email list segmentation, email design templates, automation workflows, and email performance metrics tracking. By using an ESP, businesses can create effective and personalized email campaigns, increase their email marketing ROI, and reach their marketing goals – whether that’s getting more newsletter signups, generating leads, or driving sales – more efficiently. Is Gmail / Outlook / AOL an ESP?
Read more from the original source: What is an ESP (Email Service Provider)? And Why do I Need One?
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