Mapp: Interview with a VP: Why performance hinges on customer knowledge

Mapp just released a insightful blogpost:

An interview with Michael Diestelberg, Vice President of Product & Marketing at Mapp Michael Diestelberg studied IT and Computer Science at the University of Applied Sciences of Merseburg in Germany. After his studies, he worked for the IT news portal WinFuture.de and the digital marketing agency Aperto, among others. In 2013, Michael joined the web analytics specialist Webtrekk, where he worked in several positions before he was promoted to Vice President, Product & Marketing. After the acquisition of Webtrekk by Mapp, he became VP of Product and Marketing of the entire group.  Now that you know a little more about Michael, let’s jump into the interview: Could you shine some light on the recent customer analytics trends and how centralized data intelligence platforms improve their performance? Improved performance hinges on the ability to truly know customers. It’s time to break away from decisions based on gut-feeling and traditional campaign thinking. Marketing teams have a…

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