Top Deliverability’s Blog
Mapp: JYSK’s International Expansion & Acquisition Growth – Supported by Leadfamly & Mapp
Mapp just issued another engaging blog:
London, 28 May 2021 – The Danish retail chain JYSK chose Leadfamly and Mapp for its international expansion and acquisition growth strategy. With more than 3,000 stores globally, across 51 different countries, and with different marketing strategy requirements, JYSK needed a solution that provided them with a “single source of truth.” They required a unified marketing database that worked on a global and local scale. JYSK wanted to not only boost their database numbers, but also enrich those profiles, providing a more granular view of their customers. Customer experience was important for JYSK, and they wanted to create a campaign to engage with their current customers, as well as potential future customers. Prize Party: A Collaboration Between Leadfamly and Mapp To increase customer engagement, JYSK created a Slot Machine campaign with Leadfamly called Prize Party. Customers were invited to sign up using their email address, including opting in to receive…
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