Mapp: The Top 10 Examples of Exceptional Customer Experience – And Why it Matters

Mapp just issued another engaging blogpost:

Why do outstanding customer experiences matter, and what do they look like? Creating an amazing customer experience is what almost every company wants to achieve. However, it is one of the hardest goals in today’s messy and competitive world. Great CX comes in all shapes and sizes and significantly influences the relationship between customers and companies. We’d like to show you our personal top 10 of amazing CX, both online and offline. What is Customer Experience? But first, what is customer experience? Customer Experience (CX) is the sum of all impressions a consumer comes across while interacting with a brand. CX is multi-layered and contains cognitive evaluations, as well as emotional or spiritual elements. Customer experience is future-facing (anticipation) but also stems from experiences and recollections. CX is formed while browsing a store or physical website, while interacting with customer-facing services or while reading reviews about a business. In short:…

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