Mapp: Mapp Experienced Record Growth in First Quarter of 2021

Mapp just published a new brilliant blogpost:

Record sales volume: 41% increase year-on-year Huge sales growth driven by high demand for digital marketing and data-driven customer insights San Diego, 26 May 2021 – Mapp, the international provider of insight-led customer experiences, today announced very strong growth in the first quarter of the 2021 fiscal year. The company has achieved a record growth of 41% in new customer acquisition compared to the same period last year and is continuing its successful course. This strengthens Mapp’s position as one of the largest independent marketing cloud solutions for medium-sized companies and large enterprises globally. The second quarter of 2021 is also shaping up to become a successful period for Mapp. April already shows 14% growth in subscription revenue and a double-digit performance increase in new logo bookings. Cost and marketing efficiency are more important than ever for companies. The changes in the market, due to the massive acceleration of digital…

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