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Live chat isn’t a new marketing tool. It’s becoming more and more popular as customers prefer it over other communication channels. Maybe you’re also considering adding it to yours but not quite sure? Nowadays, every small business needs an online presence and time’s precious. This is where live chat comes in to help you serve your customers. But first, what do we mean by live chat and how does it work? What is Live Chat? Live chat is a way of communicating with customers through a messaging widget on your website. It’s like instant messaging that you’re used to on Facebook Messenger, Instagram DMs, WhatsApp, etc. but between a business and website visitors. Live chat is a customer service and marketing communication channel similar to email, but in real-time. People can ask questions and get help in a chat box on your site. Or you could proactively engage them via…
You definitely interacted with them while shopping online or looking for another tool for your business. Chatbots seem to be everywhere… … Except on your website. You haven’t implemented one yet and don’t know whether it’s worth it. You may even remember a negative experience you personally had when a non-functional bot couldn’t help you and made you go shop somewhere else instead. So is implementing a chatbot a good idea for your business? How exactly does the technology work? Can you do it without any coding or API skills? Find the answers to all these questions in the detailed overview of chatbots below. What Is a Chatbot? A chatbot is a virtual assistant communicating with your audience via a computer program. It can proactively start chats, answer user questions, create tickets, and automate other tasks without any human intervention. Instapage’s chatbot You can implement a chatbot on your website…
What happens when a site visitor cannot find an answer to their question on a webpage? They leave… or ask it through a live chat widget. Live chat is an essential communication tool for companies of any size. If you’re here, you understand the importance of live chat for business. Let’s jump to the key features to look for in a live chat widget. How a Chat Widget Works on Your Website A live chat widget is a popup chat box embedded on your site where visitors can get assistance from customer support agents or bots (or both!). The chat window replaces email for customer support queries and can also serve as a sales channel. You don’t have to be tech-savvy to implement one on your site. All you need is good live chat software. It’ll give you a customizable widget that you can install in a few clicks. Below…
With Father’s Day just around the corner — June 19th — now’s the time to start sending Father’s Day email campaigns to showcase your best gift ideas for dad. Despite being a smaller spending holiday than Mother’s Day, Father’s Day remains a key sales opportunity for ecommerce businesses and marketers. Just take a look at the numbers. The National Retail Federation (NRF) estimates Father’s Day spending at $171.79 per person. Moreover, 76% of consumers plan on celebrating Father’s Day with family and friends. As with any gift-giving holiday, email marketing opportunities are ripe for the taking. What Type of Business Should Send Father’s Day Emails? With the right messaging, any brick-and-mortar retailer or ecommerce store can benefit from this gift-giving holiday. Whether you’re a small business or an established retail chain, consumer holidays are central to any B2C email marketing strategy, and Father’s Day is no exception. Are you selling…
What might happen if you fail to choose the right chatbot for your website? Prospects won’t get answers to their questions, customer satisfaction will drop, and your competition will thrive. To avoid these issues, it’s best to carefully choose quality chatbot software from the very beginning. There are chatbots for every taste and budget: dedicated AI-powered solutions, hybrid chatbots, and simple rule-based customer service chatbots. Often, chatbot functionality is built in business automation platforms, allowing you to streamline all the marketing, sales, and customer service processes with one app. What’s the right choice for your company? To help you answer this question, we’ve compiled a list of top chatbot software solutions and highlighted their advantages as well as some pitfalls. What is Chatbot Software? A chatbot is an application capable of conducting online conversations with humans (read: your website visitors). Communications are performed via a chat widget that’s typically installed…
Warm up your email marketing strategy with a summer newsletter campaign to meet your summer sales targets and grow your mailing list. Summer is all about fun in the sun. Win over subscribers with these summer newsletter ideas and topics to get your customers opening, clicking, and buying all season long. Summertime holiday newsletter ideasIdeas for summer sale emailsSummer newsletter themesSummer email content ideasSummer email subject linesFinal tips for summer newsletters Summertime Holiday Newsletter Ideas Check out the best upcoming events, dates, and holidays to produce a bumper crop of newsletter ideas for summer. Focus on adding value to stand out from the crowd. How can you make this summer email the most helpful one in their inbox that day? Memorial Day (May 30th) As the unofficial start of summer, Memorial day is the perfect time to kickstart your summer email campaign. If you have a new summer range or…
Is conversational marketing just another buzzword in digital marketing lingo? Sure, it’s a broad term but expect to hear it more and more. Chat is consumers’ preferred way of communication with businesses (66%) and 45% of companies already have some conversational marketing efforts in place. The way we do business was changed by the global pandemic. Online presence is the norm even for small businesses now. What was once only possible face to face (consulting, sales advice, fittings) is now being sought online. Going to a physical location to ask a question is a thing of the past, especially among millennials and Gen Z. This is where conversational marketing comes in to provide live interaction, online. Let’s look in detail what conversational marketing is and how you can use it for your business. Definition: What Is Conversational Marketing? Conversational marketing is a way of communicating with current and potential customers.…
Are WhatsApp broadcasts legal, you ask. Before, WhatsApp allowed only transactional messages and guarded against any bulk messaging. Now, they’ve released the WhatsApp Business API to expand WhatsApp’s marketing capabilities and added a new, non-transactional message format perfect for mass messages. With the API, promotional WhatsApp newsletters or broadcasts are legitimate and easy to send. Let’s look into how your business can use them to reach and engage customers. What is a WhatsApp Newsletter? A WhatsApp newsletter or broadcast is a one-to-many message a business sends to its WhatsApp opt-in contact list. By nature, it’s a mass message just like a promotional email. But WhatsApp end users see it as an individual chat with your business and if they respond, it’ll be one-to-one communication. Basically, it’s similar to bcc emails where recipients don’t see who else got the same email. WhatsApp newsletters have nothing to do with WhatsApp group messages…
The WhatsApp green tick comes up when you start planning your WhatsApp marketing efforts seriously. As it’s the most used messaging app, the benefits of WhatsApp for business are a clear advantage for any business, small or large. But what is the green badge and do you really need it? Let’s take a closer look at this feature and we’ll let you be the judge. The Verified Account Badge a.k.a. Green Tick — What Is It? The famous green tick is a verification badge that appears next to a business name in WhatsApp. It’s the sign of an official WhatsApp account that has gone through an additional verification process by WhatsApp. How the green verified badge looks on a business profile Seeing this badge, users can be sure they’re dealing with a real account owned by the brand and not an imposter. It adds credibility to your account and is…
Launch your Memorial Day email campaign with attention-grabbing subject lines that are sure to bump open rates and increase conversions. Memorial Day is the third most popular American holiday, right behind Christmas and Thanksgiving, and ahead of Black Friday and Halloween. It’s the right time to start converting prospects into buyers by launching your own Memorial Day email marketing campaign a few days or weeks ahead of May 30th. Our collection of Memorial Day email subject line ideas and Memorial Day email examples will gear you up for success. Memorial Day Sales Subject Lines Before the name change, Memorial Day was known as decoration day. Flowers, ribbons, and gifts are a great fit for your Memorial Day sales email. Pay it Forward – Memorial Day Gifts Now 30% OffGrab Your Flag & Your Wallet – Memorial Day Sale!Memorial Day Goodies Worth Saving ForMake the Most of Today With Our Memorial…