Top Deliverability’s Blog
Sendingblue: A Guide to WhatsApp Broadcasts (WhatsApp Newsletters)
- May 24, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just published a new insightful article:
Are WhatsApp broadcasts legal, you ask. Before, WhatsApp allowed only transactional messages and guarded against any bulk messaging. Now, they’ve released the WhatsApp Business API to expand WhatsApp’s marketing capabilities and added a new, non-transactional message format perfect for mass messages. With the API, promotional WhatsApp newsletters or broadcasts are legitimate and easy to send. Let’s look into how your business can use them to reach and engage customers. What is a WhatsApp Newsletter? A WhatsApp newsletter or broadcast is a one-to-many message a business sends to its WhatsApp opt-in contact list. By nature, it’s a mass message just like a promotional email. But WhatsApp end users see it as an individual chat with your business and if they respond, it’ll be one-to-one communication. Basically, it’s similar to bcc emails where recipients don’t see who else got the same email. WhatsApp newsletters have nothing to do with WhatsApp group messages…
Read more from the original source: A Guide to WhatsApp Broadcasts (WhatsApp Newsletters)
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- Term: Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG)
- Term: Application Programming Interface (API)
- Term: Newsletter
- Term: Broadcast
- Term: Opt-in
- Term: Contact
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Accelerated Mobile Pages (AMP)
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Domain Name System (DNS)
- Term: Deliverability