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Email SaaS onboarding has been an integral part of running and growing SaaS businesses. And yet, there are online marketers that have yet to realize its full potential. But what is email onboarding? And why do SaaS marketers love it so much? In this post, we’ll tell you everything you need to know about onboarding emails and provide tips on how you can convert more leads using this strategy. We’ll also provide examples of onboarding emails and explain what makes each one a good reference point. So let’s not waste any more time and jump right in. Why email onboarding mattersHow To Create Great SaaS Onboarding SequencesFigure Out Which Email Sequences You Need To IncludeKeep inactive users in mindHave a solid call-to-actionEmail onboarding mistakes to avoidDon’t send generic emailsDon’t send long emailsDon’t stick to using the same copyBest examples Why email onboarding matters Email onboarding is your first point of
Technology advances at a pretty impressive rate. Things that are cutting edge today will feel outdated in six months’ time. Fostering a long-lasting business plan for a company that exists in a digital space is not easy to do in this context. Just when you think you’re getting on top of things, some new development comes along to push you back a few steps. Adaptability and an ability to embrace this reality is key if you’re looking to grow your business. One of the newest ways to do this is through software known as an ecommerce chatbot. Throughout this article, we’ll take a look at what they are and why you should be using them. What Is a Chatbot?Time SavingAccuracyCost SavingReturn on Ad SpendingAccessibilityMarketing StrategyAbandoned Cart RevenueIs an Ecommerce Chatbot Worth the Investment? What Is a Chatbot? In short, an ecommerce chatbot is software designed to simulate a conversation with
Your ecommerce website reputation is everything. A professional, reputable online store not only helps you build credibility with your customers, but it also ranks better with Google. This indicates that high-quality content will please the search engine and your customers. When we talk about an ecommerce website’s reputation, we’re referring to how your customers view it and how Google views it. If you can please both, your website will perform strongly in the SERPs (search engine results page), drive more traffic and land more sales. All of that are a major foundations when it comes to scaling your ecommerce store. In this article we’ll take a look at 5 ways you can improve your website’s reputation. 5 Tips For Improving The Website Reputation of Your ecommerce StorePublish Valuable ContentUpdate Your ContentLaunch a Guest Post CampaignUse High-Quality ImagesImprove Your Site Speed Load TimeHow to Improve Your Online Store’s Reputation: Final Thoughts
Shopping is known to be therapeutic for many. In recent times, people started turning to online stores for all their shopping needs. Whether consumers want to buy clothing or electronic products, online shopping stores have become the ultimate go-to option. The wide range of options and convenience that the online stores offer attracts more customers to shop online. There were about 2.14 billion online shoppers worldwide in 2021. However, in order to stand out in the crowd, having appropriate marketing strategies for your eCommerce business is a must. Only when you have the right marketing strategies you can appeal to more customers and grow your sales. Nevertheless, make sure that all your marketing efforts are not focused on online channels only. Remember that even today there are people who would prefer buying from offline stores. This is exactly where omnichannel marketing strategies come into the picture. Omnichannel marketing allows your
When done correctly, email drip campaigns yield remarkable results. Email is one of the best marketing channels around. For every dollar spent, marketers generate an ROI of $38, making email marketing more profitable for customer acquisition than social media. But standalone email newsletters do little to nurture and retain leads. New subscribers will only receive fresh emails from the moment they join up, not previous ones that were equally useful. However, email automation strategies drive better conversions because they help you nurture relationships with subscribers. The result? Increased click-through rates, audience engagement and trust. Here’s your complete guide to email drip campaigns and how to make it work for you. Why are Email Drip Campaigns Necessary?Five Kinds of Email Drip Campaigns to ConsiderWelcomingBirthdaysCart AbandonmentCross-selling or UpsellingPromoting Special OffersGet Started with Email Drip Campaigns Today Why are Email Drip Campaigns Necessary? Email drip campaigns are automated email sequences sent on a
Email marketing is one of the marketers’ go-to solutions for promoting businesses online. It’s still one of the most trusted digital marketing channels. In the past few years, communication apps such as Slack, Microsoft Teams, etc., have been coined the term “email killers”. But is this true? Have these communication apps replaced the mighty email? We will explore the challenges faced by email marketers in this article. The short answer is “Nope!” With a projected 4.3 billion email users by 2023, email marketing remains one of the best ways to connect with your customers. With nine out of ten marketers relying on email marketing to distribute content organically, it still holds the title of the top channel for growing small and medium-sized businesses. ROI for email marketing campaigns can go up to 4200%. Email marketers also face an endless cycle of strategizing and executing a marketing campaign. Email marketing is
The best route to succeed in the digital marketing space is to build a solid content strategy. This will ensure your brand’s sustenance in the long run. But it’s tricky to create content that converts every time. Companies are constantly struggling to hit the mark as it has become quite clear just how vital content marketing is to tap into the right audience. There are very few marketing strategies that give results as consistent and long-term as good content. And it is imperative for B2B companies to create content that converts as they cannot reach their audience as easily as B2C brands can. This is because marketing for B2B ventures is quite different from the traditional sales whims. Celebrity referral programs or TikTok dance challenges might not be the best ways to get your leads queued. Marketing your services to established businesses demand innovative effort and specialized tactics. So here’s
Ecommerce has been growing in popularity for a while now, and events of the last few years have pushed even more of us toward buying online. The one principal difference between selling from a website and selling from a bricks-and-mortar store is that customers can’t feel or experience products before they purchase. That puts the onus on sellers to give a virtual impression of the items they sell. A lot of the responsibility for that falls to the humble product description — that short write-up describing and selling any item you include on your ecommerce site. A product description tells the reader what a product is and why they should buy it. A common mistake is to only do the former, but this is the perfect opportunity to advertise your goods, so make the description sing with appeal! The tips below will help you explain the true value and benefits of
The economy is recovering from the global pandemic and is on the rise. The B2B space has never been more competitive, but also more lucrative. As the trend will continue in the coming years, the space will get even more competitive. That means that there’s never been a greater need for effective B2B marketing strategies to stand out. Curious about trending strategies that will help you thrive? Then you’re in the right place! Keep reading to discover five killer B2B marketing strategies that’ll help you win more customers in 2022. Get Crystal Clear on your AudienceUtilize SEOTake Advantage of User-Generated ContentCreate a Consistent Brand ExperienceCreate a Social Media Constituent BaseBuild Unique B2B Marketing Strategies Today 1. Get Crystal Clear on your Audience The first thing any brand should do is figure out who their customer is. You can do this by paying close attention to the age ranges of your
The global spam volume per day reached its highest number in July 2021. Out of 336.41 billion messages, almost 283 billion were delivered in spam. This means that a huge number of messages will probably never get seen because people simply don’t have the time to check their spam folders every day. The numbers are devastating. According to Spam Laws, 45% of the emails sent around the world suffer from poor email deliverability and go to the spam folder. This is a nuisance for both parties and, if it happens to you, it can ruin all the effort you put into creating those emails, building your email lists and sending them out. What is email deliverability?9 pitfalls that kill your email deliverabilityNot using an email marketing toolGathering subscribers the wrong wayOvercrowding emails with visualsSending without custom authenticationSending emails that are too small or too largeOnly using single opt-inSending from a…