Top Deliverability’s Blog
Mapp: Why a Google Analytics Alternative is Better for Your Business
- April 13, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just released a new engaging blogpost:
It’s official: Google’s closing the curtains on its Universal Analytics (U.A.) tool. For many businesses, Google’s U.A. has been superb especially as it came at no cost at all from their marketing budgets – or at least that is what it said on the price tag. But as the sun sets on Google U.A. and pushes you to GA4 as they move to a privacy-first approach having encountered some EU privacy challenges, should you stay or go to a Google Analytics alternative? Now’s the time to really think about the actual price you’re paying for the long term, especially as 68% of businesses would like advanced analytics/insights built into their CDP platform. There’s only one thing you need to be Google-ing: “Google Analytics Alternative”. Table of Contents What is GA4? What Free Analytics Actually Costs You Why You Need a Google Analytics Alternative Mapp Intelligence: An Overview WHAT IS GOOGLE…
Read more here: Why a Google Analytics Alternative is Better for Your Business
P.S. Do you need help with Mapp? check our Email Service Provider Handbook or Ask for a Consultation
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