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HubSpot: Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It
- December 12, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared another interesting write-up:
When it comes to marketing, almost nothing is more important than knowing your target audience. But what if I told you over half of marketers are missing critical information on their consumers? In our annual survey of over 1,200 marketers, we found that just 42% know the basic demographic information of their target audience, like their name, gender, and location. And, the data gap doesn’t stop there: Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content. Only 31% know the online communities their target audience is a part of and even less know the challenges they are facing. Just one-fourth of marketers know the social causes their target audience cares about – a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials.
Read more here: Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It
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