Blogging

Even if you‘re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you‘ve stumbled across a blog when you’ve searched “healthy dinner recipes”. In fact, if you’re reading this, guess what? You’re on a blog. (Very meta, I know.) If your business doesn’t have a blog, you might want to reconsider — B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. At its most basic, blogs can help you develop an online presence, prove yourself an expert in an industry, and attract more quality leads to all pages of your site.If you’re contemplating creating a blog for your business, or simply want to know what one is, keep reading. A brief history — in 1994, Swarthmore College student Justin Hall is credited

Are you struggling to monetize a blog? Don’t fret. Whether running a personal blog or managing the official blog on your company’s website, monetizing your blog is achievable with the right know-how. There’s no exact formula to start making money, but there are strategies you can start experimenting with to see what works best for your content, your business, and your audience. Below, we’ll dive into some of these ideas and get advice from HubSpot’s own blog leaders. Don’t have a blog yet? No sweat. HubSpot’s free blog maker can get you started on your content journey with a custom blog in minutes. Table of Contents How do blogs make money? How to Monetize a Blog How do blogs make money? Before we dive into the monetization strategies, you might wonder, “How will my blog make money?” Your blog can make money in several ways, including lead generation, affiliate marketing

There’s an obscure album by an equally obscure guitarist named Duck Baker called There’s Something for Everyone in America. That idea that “there’s something for everyone” doesn’t just apply to America — the concept is also relevant to niche blog topics.   Everyone has something that’s meaningful and interesting to them in its own right, and in a lot of cases, those kinds of passions and pursuits can be channeled into a well-crafted, consistently maintained blog property. Here, we’ll go over what you need to consider when choosing a blog topic and round up the most profitable blog niche ideas you can choose from. Skip to: Choosing a Blog Niche Types of Blog Niches Blog Niche Ideas What is a blog niche? A blog niche is a specialized topic you’ll be focusing on when creating content. While it may feel like covering a broad topic may net more readers, your

Blogs and podcasts are both powerhouse marketing tools. But when comparing blog vs. podcast, which is the better bet for your business? Podcasts and blogs have the power to nurture customer relationships and deepen brand loyalty. Both highlight authority and expertise. And both forms of content can boost traffic and generate leads. Each format has benefits and drawbacks, and before launch, you’ll want to know which will offer your business the best ROI. Let’s take a closer look at blogs and podcasts for content marketing and which is the best for your business. Keep reading, or jump ahead to the section you’re searching for: What’s the Difference Between a Podcast and a Blog? Blog vs. Podcast: Which Should You Start First? Blog vs. Podcast Statistics Why You Should Start a Blog First Why You Should Start a Podcast First How to Start Your Podcast or Blog Today Blogs and podcasts

When you have an active website, consistently coming up with blog ideas can be a challenge. So, what do you do when it feels like you’ve written about everything under the sun? Even the most seasoned marketers could use an occasional brainstorming boost. If you need inspiration, here are 101 of the best blog post ideas for your content marketing strategy. Table of Contents Multimedia Blog Post Ideas Data-Driven Blog Post Ideas Community Engagement Blog Post Ideas Instructional (Guides and How-to) Blog Post Ideas Multichannel Integration Blog Post Ideas Thought Leadership Blog Post Ideas Content Marketing Blog Post Ideas Miscellaneous/Fun Blog Post Ideas Blog Post Ideas Multimedia Blog Post Ideas Multimedia blog posts focus on using a piece of media — whether that’s a video, a podcast, or a graphic — to tell a story or share information. The key to success with this type of blog post is to

Whether you’re sending out cold emails all day or drafting up campaigns and proposals, it’s tedious to spend time pouring over grammar. You can waste precious time deciding if you’re supposed to be using ‘affect’ or ‘effect’ or if you’ve used the word ‘very’ too many times. Instead, finding the best grammar checker for your work can automate this task and boost your productivity. These days, there are many grammar checkers out there that all claim to be the best. Here are some of the best grammar checkers used and trusted by thousands of users every day. Some grammar checkers may automatically edit content as you write, while others will flag incorrect spellings or awkward phrases for you to review. Many editors will even take you line by line to identify passive sentences, overly long paragraphs, or other complex errors that even keen human eyes may miss. Using a grammar…

AI writing tools have come a long way since spellcheck. Today, bloggers and marketers use AI writing tools to generate short and long-form copy and speed up content production. But while AI writing software can assist in researching, outlining, and creating content, it’s not foolproof enough to cut out human writers completely. According to bloggers, AI writing can help supplement your writing process, but you still need to remain in the driver’s seat. Here’s what five bloggers and entrepreneurs had to say about how to use AI writing effectively, including what these tools are best for and where they fall short. 1. Break through writer’s block. Most — if not all — writers have experienced writer’s block at some point. Getting into a creative rut can be especially challenging for bloggers who need to keep up with a demanding content calendar. Fortunately, AI writing tools can help you overcome this…

Want to start a blog but worried that blogging is an oversaturated market? You may be wondering how your blog will stand out amongst numerous ones in the same industry. You may even fear that your blog won’t be successful because you’re unsure how to create a blogging strategy that will make you stand out. You may have even started your blog and are frustrated that you’re not seeing the results you want. In this article, we’re going to break down what you should consider about starting a blog, how to tell if a market is too competitive, and other ways to make your blog stand out. Considerations for Starting a Blog in 2021 Starting a blog may feel like a daunting task. There are many questions around whether your blog will gain traffic and how to put your content in front of your desired audience. The benefits of blogging,…