HubSpot
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. Nearly 3.96 million of the world’s population is using social media, and researchers say that number might reach 4.41 million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are – online. By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. But if you’re considering hiring an influencer for your brand, where do you even begin? It can be tricky to narrow down your goals, what type of influencer you want, and what goals you hope to meet with an influencer strategy. To help you narrow your search and ensure your
Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. By honing in on effective content marketing, you can do just that — and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more. Whether you’re just starting to devise a strategy or you’re refreshing your existing one, it never hurts to re-assess your process and come up with new ways to create and share the content your audiences want. In this guide, we’ll give you a birds-eye-view of content marketing, types of content marketing, content marketing examples, and how to get a strategy going. Content Marketing The definition of content
Ask any marketer responsible for copywriting about their writing process. You’ll quickly find out there’s no specific process to follow and little to no copywriting templates to guide you. Additionally, copywriting varies depending on your audience, purpose, and format. Copywriting for an Instagram post, for instance, is entirely different from copywriting for a blog post. At HubSpot, we know the struggle. Copywriting demands creativity, inspiration, and hard work, and it can be difficult to find all three, day-in and day-out. To help with writer’s block, we’ve put together a list of copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. Let’s dive in. 10 Copywriting Templates to Use in Marketing 1. Email Marketing First, you’ll need to determine what type of email you’re writing to ensure you’re speaking to the right audience. Coordinate with your team to see
Many marketers use Microsoft Excel every day, whether it’s to create a chart, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn’t it be great if there were keyboard shortcuts that could help us get our work done faster? So glad you asked. We’ve put together a list of 43 keyboard shortcuts for Microsoft Excel. Although you can do all of these maneuvers manually, knowing these tricks will help save you time so you can focus on the stuff that really matters. All of these shortcuts can be accessed on PC and Mac, so we’ve included both types below where applicable. (Note for Mac users: To access the F keys (F1–F12), you’ll have to hold the Fn key before
When working on a project with Google Docs, you may be required to change the default margins, and if you’ve never done it before, learning how to change all margins in Google Docs can seem complicated. If you need to change only the left and right margin space, simply click and hold the small blue triangle on the left and right side of the ruler at the top of your Google Doc, and drag it to another position (it’s important to note you must drag the blue triangle, not the rectangle right above it. The rectangle on your ruler changes a paragraph’s indentation, not the margins.) This is useful if you have to alter the left and right margins, but what do you do when you need to change all the margins at once? How To Change All Margins In Google Docs 1. Navigate to Page Setup Go to File
The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people – I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked. I ended up rambling about how “fun” I was, citing my time as the lead singer and guitarist for a Blink-182 cover band in the sixth grade as compelling evidence. Needless to say, I didn’t get the job. As the old saying goes, you never get a second chance at first impressions. So to nail your interview, learn how to answer the question, “Tell me about yourself.” What Interviewers Really Want to Know If you’re in the process of interviewing for a new role, you know how difficult it can be to find a unique and compelling answer to this common
Did you know that the first video published on YouTube was only 18-seconds long? While short-form content on YouTube isn’t new, it does have a new name: Shorts. Launched in 2021, Shorts is YouTube’s answer to TikTok, Instagram Reels, and other viral video platforms. But is it worth your time? Let’s talk about what YouTube Shorts is, how it works, and how brands like yours can leverage it. Table of Contents What is YouTube Shorts? How to Make YouTube Shorts What Makes YouTube Shorts Different from Its Competitors How 7 Brands Use YouTube Shorts How to Prepare for YouTube Shorts The launch of YouTube Shorts comes at a time when many social media platforms are making a drastic pivot towards video content — specifically short-form content. Even in its most basic beta form, the Shorts feature saw solid performance in India. In March 2021, less than a year later, the
If you’re sitting at your desk staring at your to-do list and you have no idea where you should start, you need to apply the Pareto Principle, otherwise known as the 80/20 Rule. The Pareto Principle, or the 80/20 Rule, is a common principle used across various industries and businesses to help determine the highest priority tasks that yield the most impact. When you’ve identified the high-impact tasks, you’re guaranteed to increase your productivity and your profits. In the early 1900s, Vilfredo Pareto recognized this occurrence when studying Italy’s wealth distribution. Pareto observed that 80% of Italy’s land was owned by only 20% of the population. Pareto also noticed this same 80/20 occurrence in other things, like the productivity of the pea plants in his garden. It is important to understand the 80/20 Rule is not a mathematical formula. Instead, it is an observation explaining the correlation between effort and
More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we’re going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation. What is a digital creator? How To Be a Digital Creator Find your niche. Gather the materials you need. Create. Set SMART goals. Get organized and on a consistent schedule. Be active on social media. Take advantage of monetization opportunities. What is a digital creator? A digital creator is someone who creates content across digital platforms. The content can be videos, photos, graphics, blog posts, or other forms of media — and the platforms can be YouTube, TikTok, Instagram, Twitter
TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance. Let’s break down how the attribution manager works, how to access it, and the benefits of using it. Breaking Down Key Attribution Terms Before we get into this new TikTok feature, let’s first get a refresher on some key terms: Attribution – A reporting strategy that allows advertisers to know the path users are taking after clicking or viewing an ad. Attribution window – The time between when a user clicks or views an ad and when they convert. Conversion – The desired action taken by a targeted user, such as visiting a website or making a purchase. Now that we have the basics down, let’s dive into TikTok’s new attribution manager. Understanding TikTok’s Attribution Manager When it comes to ad campaigns, no two are the