HubSpot
To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel. Even though I’m no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. It often feels too forced and fake. That’s why I’m here to help! Let me debunk a few myths and predictions marketers might have made about our wild generation so that you can find the right ways to grab our attention and keep us engaged. Let’s dive right into some of those incorrect thoughts, debunk them with data from our State of Consumer Trends Survey, and discuss tips for what you can do instead. 5 Gen Z
YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. (Statista, 2022) YouTube ads have the potential reach of 2.56 billion users, or roughly 1 in 3 people on Earth. (Hootsuite, 2022) YouTube ads reach more than three quarters of adults aged 18+, and more than 90% of adults in a total of 14 countries. (Hootsuite, 2022) YouTube’s biggest advertising audience is males between 25 and 34. (Hootsuite, 2022) The cost of YouTube ads can vary and can cost between $0.10 and $0.30. (HubSpot, 2022) YouTube Advertising Statistics Apple Inc. and Disney were the top spending advertisers on YouTube in 2021. (Statista, 2021) 63%
The right B2B website makes all the difference when it comes to converting visitors into buyers. In this post, we’ll share the best B2B website examples we’ve ever seen, then dive into three tips for building your site. By the end, you’ll be able to create a site that drives conversions and keeps buyers coming back. Let’s get started. With a host of great B2B website examples out there, we’ve curated a list of sites that stand out. 1. Blake Envelopes Are envelopes exciting? Not really, but you wouldn’t know it from the Blake Envelope website. The colors are vibrant, the envelopes are everywhere, and the site manages to convey a sense of movement that makes you want to click through and see exactly what they have to offer. That’s exactly what you want from a B2B website. 2. Pixelgrade Pixelgrade makes it clear up front what they’re about: Offering
Twitter Topics makes it easier for Twitter users to sift through the roughly half billion tweets published daily and find content related to their interests. As a marketer, Twitter Topics can help you stay focused on audiences in your industry that fit your customer profile and join in on conversations that make the most sense for you to join. In this post, we’ll discuss everything you need to know about the platform’s native feature, including: What is Twitter Topics? How to Use Twitter Topics Four Ways Marketers Can Leverage Twitter Topics With Twitter Topics, you can follow topics as well as people that often tweet about relevant topics. When Twitter launched the feature in 2019, it said Topics was meant to shift the platform towards conversation and away from one-off comments by influencers and celebrities: “Previously, all of the work was on you to figure out the best way to
In the early days of YouTube, there weren’t a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute. With that in mind, you’re probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money — or any money at all. In this blog, we’ll explore some of my favorite, no-cost methods to promote a YouTube channel. Create compelling content. Use keywords in your headlines, descriptions, and tags. Use hashtags. Customize your thumbnails. Post regularly. Promote your channel
Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes. For example, Apple is an excellent example of successful rebranding. In the early 1990s, Apple was slowly dropping out of the computer market. Apple updated its iconic logo from the dated rainbow to a sleeker, monochrome look to signal the change in its brand image. Of course, that wasn’t the only change, but it did mark the beginning of a new era for Apple. Today, they’re one of the most widely recognized brands in the world. So, what’s the right solution for your client? In this post, we’ll discuss what exactly it means to rebrand or refresh your business strategically and stand the test of time. It’s more of a risk for a business to remain stagnant
Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant about that co-branded product: It’s a fun way to marry two classic brands into one delicious experience for fans of baking and chocolate alike. In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Both audiences need to find value — like chocolate-loving fans of Betty Crocker and Hershey’s. There are a ton of great examples of co-branding partnerships out there. To
Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs. But crafting a good digital portfolio can feel like a daunting task, especially when you aren’t even sure which website you should use to create one. Here, we’ve created a list of the best portfolio websites for designers, freelancers, and photographers to ensure you can showcase your best work in any industry. Examples of your work one could display in an online portfolio include: Photographs Writing samples Case studies Spreadsheets Lesson plans What you include in your online portfolio varies depending on your field and expertise. So to better help you choose a portfolio builder for your needs, let’s dive into some of our favorite portfolio websites to help you make your own, according to your needs. Best Free Portfolio Websites for Freelance Writers 1. Journo Portfolio
Ever wonder what sets successful businesses apart from those organizations that struggle year after year? The product or service, pricing, industry, market share, and a thousand other factors can impact business success. However, there is one area that if they don’t get right, they’ll never flourish as an organization. Hiring and retaining quality employees. You may believe that your customers are the most important aspect of your business, but who is serving your customers? Without a top-notch staff, your product won’t make it to market, and you won’t have any customers to serve. With high turnover rates across industries, employers are scrambling to understand what attracts top talent, cultivates loyalty and engagement among employees, and encourages them to stick around for the long haul. If your team is experiencing dissatisfaction, low engagement and productivity, and a revolving door in your HR department, you’re probably wondering this as well. The good
Most businesses want to grow and be successful, but what they often don’t realize is that success doesn’t happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become. One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In this article, we will discuss what marketing myopia is, what causes it, how to avoid it, and some examples of businesses that have suffered from it. It often leads to businesses making decisions that are not in the best interests of their customers or that fail to take into account changes in the marketplace. Top Causes of Marketing Myopia A Disconnect between The Business and Its Customers The most common cause is a lack of understanding of what customers really want. This can happen when businesses focus too much on their own products and services