HubSpot
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. However, not all potential job opportunities start with an application. In fact, many begin with initiative from a job seeker. Those job seekers will send in a letter of intent rather than a cover letter . In this article, we’ll take a look at what a letter of intent is and highlight some strategies for writing the best LOI you can. We’ve even included a template to help you get started. Here’s what you’ll find: What is a letter of intent? Letter of Intent vs. Cover Letter Letter of Intent vs. Letter of Interest When to Use a Letter of Intent How to Write a Letter of Intent for a Job Letter of Intent Samples Letter of
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I’d actually subscribed to. The specialist hadn’t been consistent with their communication, so it completely slipped my mind. This is exactly why opt-in emails are crucial. They save you from annoyed subscribers and maintain a clean, respectful email marketing strategy. Opt-in emails ensure that people remember to give you permission to send them content. Without them, you risk becoming just another forgotten sender—or worse, marked as spam. So, how do you word them in a way that encourages people to sign up while not appearing pushy at the same time? In this article, I’ll share my favorite email opt-in wording
I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually been searching for a cloak and while this piece of clothing did not fit the bill completely, I’d still wear it. Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar. Why Should Retailers and Entrepreneurs Care? With 1 billion users, TikTok provides you with bountiful opportunities to get your products in front of your target audience. According
Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame. But — it’s also super important not to gloss over the email header. There are two types of headers: technical and design-based. The design-based header is usually a part of the email content, while the technical part tells you the sender’s and recipient’s email addresses, the path the email has taken, and various identifiers and timestamps. Definitely not as glamorous as the content, the technical email header is your first line of defense against scams and phishing attempts. At the same time, it’s also important for brands to configure headers for deliverability and trust. In this article, I’ll share my favorite email headers, why they work, and how you can make your own. The
I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. The key to making it worthwhile? Using strategies to maximize your return on investment in your brand. Here are some core strategies we discuss with our affiliates that help them increase revenue. Top 4 Affiliate Marketing Strategies to Maximize ROI 1. Humanize your brand. Even though we work in the B2B space, we‘re still speaking to people — not businesses. Treating your audience as just another transaction isn’t going to set you apart from others. People respond better to more personal and relatable interactions because those types of interactions tap into our innate desire for connection. “Your audience is made up of individual people with their
I’ve never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change. The jitters are normal, and I’ll help make it easier today by showing you exactly how to write an internship email. Landing your dream internship requires a solid first impression, and your internship application email is the place to make this happen. First, we‘ll look at 10 internship email examples from ChatGPT, examining what bopped and flopped. Then, I’ll write an email replying to one of the internship opportunities (and you can steal it as a personal template). Table of Contents How to Write an Internship Application Email 10 Internship Email Examples From ChatGPT Writing My Internship Application Email 6 Other Internship Emails To Send How to Write an Internship Application Email Potential
I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed. In this post, I’m sharing the seven best productivity systems that have become part of my routine, turning the daily grind into an efficient workday. You’ll find their pros and cons and different use cases. What are productivity systems? Productivity systems are methods and tools that assist you in getting things done efficiently. They don’t do the work for you, but they help you organize and prioritize tasks and your well-being, resulting in more productivity at a given time. For instance, productivity systems help you with:
I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event. This confirmation email reminded me about the event with all the necessary context. It also gave me the option to add the webinar to my calendar — so that I wouldn’t forget it again. It linked the speakers’ social profiles to connect with them beforehand. Win, win, and win! That’s just a small glimpse of the impact confirmation emails can create for you. If you’re looking for some inspiration, I’ve curated a list of 13 awesome confirmation email examples with a few best practices to help you get started. We’ll cover: 13 Best Confirmation Email Examples to Emulate How to Write a Confirmation Email: An Actionable Playbook Your Appointment is Confirmed 13 Best Confirmation
Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95. (Statista, 2023) The global conversion rate of online shoppers is 1.9%. (Statista, 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. (Boston Consulting Group, 2023) A majority of social media marketers (68%) use social
When I was working as an in-house marketer, our team spent months in preparation for a massive industry event. In the run-up to the big day, one of the biggest challenges was finding sponsors for the show. Emails went unanswered. Pitches were ignored. Nothing seemed to click. That’s when we put all our creative instincts into creating the perfect sponsorship emails. And these emails secured positive responses, bringing actual sponsors for the show. If you’re struggling to find sponsors for your next big show, I’ve been where you are. That’s why I’ve curated nine of the best sponsorship email examples to help you perfect your pitch and bag that sponsorship. We’ll cover: The Best Sponsorship Request Email Examples How to Write an Email for Sponsorship The Ultimate Sponsorship Email Template The Best Sponsorship Request Email Examples Let’s look at these nine excellent sponsorship email examples and learn different elements you