Email Deliverability
Trust is crucial in the online world. After all, customers are only communicating with technology, trusting it with confidential information or even financial transactions. But how does one establish trust in a brand digitally? One option is a BIMI mark for emails. Just like a verification badge or blue checkmark on social platforms, it creates trust in your brand while directly communicating with customers. BIMI shows your logo in inboxes, reassuring recipients that your brand really is behind the communication. It also makes your messages stand out between less colorful email previews. Another option is domain alignment. We see more and more demand for domain alignment, and I predict this to be a trending topic in the coming years. In this blog, I’ll dive deeper into the definition and the benefits of aligning domains. Generally, deliverability is a matter of trust and reputation. Email providers want to deliver messages…
Email deliverability plays a massive role in your email marketing program. Every email that doesn’t reach your subscribers’ inboxes means fewer opens, clicks, and sales. In order to maximize your revenue from your email campaigns, you need to follow email deliverability best practices. You’ll improve the likelihood of email service providers delivering your messages to your customers’ inboxes if you follow these guidelines. Email audits are the best way to isolate and identify any potential problems with your email deliverability. Learn how to run a complete email deliverability audit using the WARP Method (Workflow, Authentication, Reputation, Performance) developed by LearnEmail.com or request help from an email expert. Email Deliverability Services Improve your Email Deliverability Request an Email Audit Table of ContentsImprove your Email DeliverabilityWhat is Email Deliverability?Why is Email Deliverability Important?What Factors Affect Email Deliverability?How to Improve Email DeliverabilityWorkflowAuthentication ReputationHow to Improve Sender ReputationHow to Check Email ReputationPerformanceEmail Deliverability Testing ToolsConclusionAsk…
Email list management is one of the most important aspects of a successful email marketing strategy. It can be hard to overestimate the importance of maintaining a healthy, clean, and relevant email list in digital marketing. When it comes to email list building, many email marketers are so preoccupied with increasing their list size that they pay little attention to the quality of the leads they receive. To avoid this mistake, we have gathered the best list management practices that you should follow to grow a clean and healthy list of high-quality contacts. 5 Things to Avoid when Building Your Email List Ideally, your mailing lists should exclusively contain email subscribers who are actively engaged with your brand and are excited to receive your messages every day. Unfortunately, not everyone follows email list management best practices. It’s important that you try to aim for your “ideal” list since email deliverability…
There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication. When it comes to cyber-attacks, 2021 has shown how unprepared businesses all over the world are. Although Google tries its best to block over 100 million spam messages every day, companies have lost millions of dollars in financial losses due to cybercrime. Spam comes in all shapes and sizes, so why are we so concerned about DMARC email authentication? 94% of all malware is downloaded to a computer via email, and the majority of people are not able to distinguish between a well-crafted phishing email and legitimate messages. DMARC, along with SPF and DKIM, helps you monitor who is sending messages from your email domain and protects your customers from phishing, spoofing, and other email scams. As…
There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication. When it comes to cyber-attacks, 2021 has shown how unprepared businesses all over the world are. Although Google tries its best to block over 100 million spam messages every day, companies have lost millions of dollars in financial losses due to cybercrime. Spam comes in all shapes and sizes, so why are we so concerned about DMARC email authentication? 94% of all malware is downloaded to a computer via email, and the majority of people are not able to distinguish between a well-crafted phishing email and legitimate messages. DMARC, along with SPF and DKIM, helps you monitor who is sending messages from your email domain and protects your customers from phishing, spoofing, and other email scams. As
Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million! Types of Spoofing There are many ways cybercriminals can attempt to steal your personal information. These are 8 types of spoofing: Email Spoofing When a malicious sender forges email headers to commit email fraud by faking a sender’s email address. Email spoofing turns into a phishing attack when the hacker embeds the spoofed email with malicious links or an attachment that can install malware onto the recipient’s computer. Caller ID Spoofing When a caller attempts to disguise their identity by falsifying the phone number sent to your caller ID screen during phone calls. They use these spam calls to try and trick you into giving away confidential…
What is Email Automation? Email automation is a way to utilize marketing tools to trigger automated messages to a person based on an action they took or didn’t take. Using marketing automation software leverages email marketing to strengthen relationships with your existing customers, create connections with new subscribers, and maximize your revenue with email. You are able to automatically send the right relevant messages to the right audience at the right time, instead of manually sending a marketing email every single time you want to connect with your customers. Benefits of Email Automation Email marketing automation is executed by robust email automation software to increase customer loyalty by keeping your customers engaged. Email automation should be utilized to tell a story to customers, making email marketing a conversation between the brand and the customer. Some of the benefits of email automation include: Sending a personalized email to prospective customersScheduling an…
Email marketing has been a staple in internet marketing. Despite this tough pandemic, marketers have developed new email marketing trends to help businesses continue to generate revenue with their email programs. This article shows you the latest email marketing trends that will assist you in making an impact in your email marketing efforts in 2022. Companies have tried their best to make adjustments during this pandemic. They have had to rethink and restructure everything that comes with running a business, developing an email marketing strategy to connect with their customers, as well as, running successful email campaigns. So, what is the best way to recover from this epidemic and stay ahead of your competition? Digital marketing is the answer! Learn these top marketing trends for 2022 to show you how email marketing can help you attract email clients that will lead your business to success. Read along as we dive…
List Hygiene is an essential component in maintaining a healthy email list and achieving your email program goals. Therefore, list cleaning, along with a re-engagement campaign, are some of the necessary steps to improve email hygiene before sending emails. But, how can proper email list hygiene maximize your email marketing ROI? We have prepared best practices that you can apply to ensure a good and healthy set of addresses and marketing emails. At the end of this article, you will also have additional insights about email marketing and how you can make it productive for your website. What is an Email List? Email Lists are a collection of demographics: email address, name, and phone number of consumers interested in your product/service and opted to receive updates from your brand. This is also a way to do segmentation for your entire list. You should also look at your email list as a…
It’s no secret that email marketing is a key part of any company’s marketing strategy. Whether it’s to grow customer relationships or sales, marketers are often trying to find that winning formula that works. Yet, not all companies are able to provide an effective email marketing experience for their customers – except maybe one … We sat down with Brontë Aurell, food writer and co-founder of the UK’s biggest Scandinavian food distributor, ScandiKitchen to uncover a story like no other! Read on or watch the video to hear about the success of the company’s quirky and memorable weekly newsletter, its impressive engagement results, and how they’re doing it! We need your consent to load this Youtube video! We use a third party service to embed video content that may collect data about your activity. Please review the details and accept the service to watch this video. More Information Accept