Email Deliverability
After the adoption of DMARC, email marketing experts say that it is a must-have protocol for good email deliverability. Firstly, email messages passing DMARC email authentication are more likely to be delivered to the Inbox. Secondly, DMARC allows control of email delivery and protects the domain with a DMARC policy. We didn’t think about DMARC until recently as we were simply sending emails the old-fashioned way. After hearing so much about it, I decided to Google it and came across the DMARC Analytics service from GlockApps and decided to try it as our company used email as the main channel of communication with our clients and subscribers, and email deliverability was our concern. We subscribed to a plan that provided 1 million DMARC messages per month, published a DMARC record with the ‘none’ policy (a monitoring mode) following advice from Andrew at GlockApps chat support, and started waiting for reports.…
After spending hours creating an email marketing campaign, the last thing you want to do is get blocked by your recipients’ spam filters. Luckily, by avoiding common email spam trigger words, you can successfully prevent your emails from getting routed to spam folders. Let’s take a look at what spam trigger words are, what gets emails sent to spam, and which spam words you should avoid when creating your email campaigns. Spam filters can be triggered for a variety of reasons, causing your email to skip recipients’ inboxes and land straight in their spam inbox. One of the easiest ways to avoid spam filters is by carefully choosing the words you use in your email’s subject line. Trigger words are known to cause problems and increase the chances of your email getting caught in a spam trap. By avoiding these words in your email subject lines, you can dramatically increase…