Data
Do you have everything set up for the upcoming Black Friday and Cyber Monday shopping week? Despite the uncertainty caused by the COVID-19 pandemic, 2021 looks set to be a big year for end-of-year shopping. With shopper confidence at a new peak after the challenges brought by the pandemic, there is a fresh vibe in the air. Black Friday As Opportunity The European eCommerce revenue across Europe jumped up 30% to a record $465bn in 2021, a number that is projected to reach almost $570bn by 2025. As companies shift more and more towards digital, eCommerce brands improve their customer experience and shopper preferences continue to develop. Companies are learning fast how to utilize cost-effective digital features and online channels for customized shopping experiences. Like every year, retailers will be wondering if they are doing enough to activate consumers for Black Friday and the Golden Quarter. Often, the answer will…
There was a time when gathering data was a hard task. Later on, it was a challenge to integrate data, and then it seemed almost impossible to keep it clean. Nowadays, all these things are not only possible but necessary. Data is a key factor in every aspect of a business, from sales, marketing, and customer service to product design, finances, and so much more. Processed data becomes information, the most valuable commodity for any company. This means that in order to make informed, data-driven decisions, you need to have high-quality data to power your business. That’s why maintaining data quality is so important. Ensuring data quality means that your databases are accurate, secure, and consistent throughout the data lifecycle stages. Clean, high-quality data translates into efficiency, transparency, and consistency throughout a business. The Intelligent Use of High-Quality Data Perhaps one of the most common motivations to ensure data quality…
Mapp was evaluated in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021… and the results are in! But before we dive into the specifics, let’s take a quick look back in time. In 2019, Mapp acquired the customer analytics platform Webtrekk, and we quickly integrated it into our platform. The acquisition marked a significant milestone in Mapp’s dedicated journey to becoming an insight-led marketing platform with data at the core of every business decision. We decided that analytics can no longer be considered as an after-thought. We set out to disrupt and reshape the traditional flow for CCCMs from: Data Cross-channel Execution Analytics to Data Insights Cross-channel Engagement Our vision proved worthwhile: through our insight-led approach to customer marketing, Mapp has been able to steadily grow both revenue and customer base around the globe, now partnering with companies such as Vivienne Westwood, Freesat, MyToys and Lloyds Banking Group.…
Q: What’s the similarity between cars and data? A: They should both be cleaned every two-to-three months! A recent report by Intelligent Car Leasing revealed that over a fifth of Brits never clean their cars, resulting in the interiors becoming a breeding ground for bacteria (not great in the middle of a global pandemic) and the exteriors becoming a safety hazard due to dirty windows and mirrors. Not to mention the fact that dirt can wear away paint leading to rust and eventual structural breakdown! The benefits of regularly cleaning your car are clear and the people who do have a regular cleaning routine will go the whole hog – inside and out – rather than taking the bitty approach of windows one day and hoovering the interior the next. Like your car, data is another entity that should be cleaned on (at least) a quarterly basis! But many…
Apple has announced the latest changes to iOS 15, which will block open tracking in the email. This will come as a shock to many email marketers. And while it may not be the most popular opinion, but I am actually excited! “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” – Apple Press Release June 7 How will this affect you? Your Email Open Rate reporting will be less accurate. Globally, the Apple Mail app represents around 11% of email users. You should still do an analysis on your customer population, but you can assume that 11% of email opens…