Marketing Data
Google owns just a bit more than 92% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet. In this post, discover key Google search statistics that will help you understand more about how search words, search trends, and how Google search adapts to changing technologies. Table of Contents How many people use Google? How many Google searches per day? Top Google Search Statistics 2023 How To Find Trending Searches Google’s nearest competitor, Bing, only holds 2.9% of market share, while Yahoo accounts for 1.1%. The distribution has remained relatively stable over the past few years with Google consistently claiming competitive victory thanks to detailed search results, in-depth analytics, and evolving service offerings. Consider the rapid uptake of “Google” as a verb meaning, “to search” — “I’ll just Google it,” “can’t you Google that?” “isn’t it
As a marketer, you likely deal with data in some form on a regular basis. So, how is data deduplication relevant to you? With so much critical information saved on our computer systems, we’ve learned to backup data regularly — including our email inboxes, Word documents, photos, and entire folders of old work. It’s typically a ton of data. Since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved. Over time, our data storage becomes unnecessarily burdened with redundant copies of data, costing money as data requirements grow and processing time slows down. This is where data deduplication comes in. Andrew Le, an IT Helpdesk Technician at HubSpot, further explains the importance of data deduplication for a business looking to grow — “[Data deduplication] really improves scaling and efficiency when pulling data from one source. If you have
There was a time when gathering data was a hard task. Later on, it was a challenge to integrate data, and then it seemed almost impossible to keep it clean. Nowadays, all these things are not only possible but necessary. Data is a key factor in every aspect of a business, from sales, marketing, and customer service to product design, finances, and so much more. Processed data becomes information, the most valuable commodity for any company. This means that in order to make informed, data-driven decisions, you need to have high-quality data to power your business. That’s why maintaining data quality is so important. Ensuring data quality means that your databases are accurate, secure, and consistent throughout the data lifecycle stages. Clean, high-quality data translates into efficiency, transparency, and consistency throughout a business. The Intelligent Use of High-Quality Data Perhaps one of the most common motivations to ensure data quality…
Customer data is the most valuable asset in your organization. Your sales, marketing, and service teams all rely on the insights you hold about your customers to deliver the right experiences at the right time, all the way from lead generation to long-term customer retention. Maintaining an accurate and up-to-date customer database is essential for delivering personalized interactions at scale. Without it, there’s no way for your team to remember everything they need to know about thousands of leads and customers. But which customer data do you actually need to collect for each department, how should you store it, and what’s the correct way to use it? Here’s our guide to customer data that will walk you through everything you need to know. Customer Data for Different Departments Customer Data for Marketing Marketing is where it all begins for your customer data. You’re creating content and lead magnets that draw…