Data
You want to provide your customers with top-notch service, test the waters for a new product launch, or get an idea of how you can improve your products. And you’ve decided to conduct a survey because you know the results will help you move your business forward. But do you know how to interpret the survey results? Start by using an online survey tool that will provide you with the data you need to make better business decisions and build stronger relationships with your customers. Understand your data to make better business decisions Surveys can help you get honest feedback from your customers. And while interpreting survey results can seem like a hassle, you don’t need to spend months reading surveys and entering them into a database nor do you need to pay someone to do statistical analysis for you. With a little knowledge and planning, you can analyze the
Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the second-biggest spender, only overtaken by retail/eCommerce. But financial service providers are moving on thin ice. When it comes to customer acquisition and personalization in these sectors, there are some common traps marketers can easily fall into. Building trust to grow customer relationships is essential to stand out against competitors and fast-growing FinTech firms. CX gone wrong leads to very abrupt abandonment. After all, you’re dealing with the most delicate topic of all – personal finances. The most important influencer for finance customers is trust, which is why businesses need to set relevant KPIs that help measure their trustworthiness and engagement through the CX experience they provide (drop-offs, time spent on page, conversions, and more). CX is already trumping cost when it comes to choosing vendors – and yet
I very recently scanned the most recent 1.4 million emails or so that I’ve received to look for BIMI logos. Of the 292,000 unique domains in that mail sample, a whopping 818 of them seem to have published BIMI records in DNS. That didn’t quite impress me, but I guess we have to keep in mind that it is mostly a spam feed I’m dealing with here. The legitimate senders are likely outnumbered by the garbage senders, and garbage senders are probably less likely to adopt BIMI. Anyway, of that 818 domains having BIMI records, 169 of them have Verified Mark Certificates (VMCs). So, of BIMI adopters, under a quarter of them seem to have taken the VMC plunge. This isn’t entirely a scientific sample, but it’s an interesting bit of data nonetheless.Note that I didn’t bother to check to see if they publish a DMARC record that is in…
There’s only one thing that stays the same in digital marketing: change. Businesses are constantly reshaping strategies to combat new obstacles in the ever-evolving industry. It’s why we launched our second State of Digital Marketing 2022 report in the U.K. – to give you fresh insight into new digital marketing statistics that you need to know from this year to create outstanding Customer Experiences. Our research comes from surveying +700 marketers from the eCommerce, retail, finance, media & publishing, telecommunications, and tourism & leisure sectors in the U.K. For the full results, download our infographic to uncover their key challenges, how their strategy has evolved, and their new priorities beyond 2022. But if you’re looking for some extra insight, we’ve gone ahead and handpicked six digital marketing statistics with key takeaways from Maurizio Alberti, VP of Sales at Mapp. 1. 78% of brands saw an increase in eCommerce sales…
A unified customer profile is the secret to getting to know your consumers better – maybe even better than they know themselves! But many businesses make the mistake of drawing conclusions on customers based on incomplete and fragmented profiles, instead of collecting and unifying consumer data in one place. Creating buyer personas and a customer journey map template can help start to understand your target audience, but these only tell you half the story. Analyzing your ideal customer through the lens of each channel simply creates gaps in your customer profile. Remember: consumers interact with your brand’s cross-channel experience across all your online and offline touchpoints. It needs to be analyzed as a unified customer experience to create a unified customer profile. A customer profile gives a 360-degree view with factual insights about “why” customers behave a certain way, coupled with reliable predictions. This enables you to trigger hyper-personalized content that’s relatable, keeps their attention, and increases the chances of conversion. A…
CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do. But don’t worry, we’ve summarized the most important differences for you below. 1) What’s the main difference between Customer Data Platforms and a Customer Relationship Management solution? Customer Relationship Management solutions have been around for quite some time. CRMs help companies strategically align and structure customer contacts – a key aspect of documenting and organizing customer relationships. Customer Data Platforms, on the other hand, are still relatively new on the market. A CDP is a solution that combines sociographic, historical, and behavioral customer data and analyzes this data to predict which customers will buy what products or services, under which preconditions, and with what incentives. In a CDP, data is automatically fed in from various sources and consolidated. This means collecting data from sources other than…
Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps understand your customers better to optimize their experience with your brand. But the murmurs of concern between marketers continue, as abiding by GDPR, Data Privacy, and upcoming customer data regulations become a higher priority when selecting their MarTech. We’re all reminded about the risks of violation that data privacy and GDPR implies for all businesses operating in Europe in the latest events. From IAB Europe’s GDPR violation, Facebook’s data privacy scandal to Google Analytics and one of its customers being found in violation of breaching GDPR in Austria (due to transferring customer data from the EU to the US). Choosing software that handles data and privacy regulations is critical for your business’ sustainability. These violations trigger reputation damage and a big fine of up to 4% of your global sales or €20…
Wondering about BIMI adoption throughout 2021? Me, too. I am honestly surprised that adoption of BIMI by top brands and retailers has not be broader. Anecdotally, I’ve been watching and watching and watching, signing up for lots of mail, and seeing very little of it with a BIMI logo. But, while the needle has been slow to move, data suggests that it is indeed moving. Read more about it here, courtesy of DMARC.org.TL;DR? Almost 10,000 new BIMI records observed in 2021 by DMARC.org. Not quite 200 of those referenced a VMC (Verified Mark Certificate, required by Gmail). It’s growing….slowly, but it’s growing! It took years for people to get hip to DMARC (by “get hip” I mean “consider it a best common practice”), so I think we’ll get there, eventually.[ H/T: Steve Jones ]
Christmas has been a key calendar date for brands and retailers for decades, and its appeal continues to this day. In 2021, UK retail sales during the Christmas period are expected to increase to £84.7 billion from £79.7 billion in 2020. According to an analysis from Deloitte, consumers across Europe have accumulated over €450bn of savings during lockdowns in the pandemic. Even if they had only spent a part of these savings, it would provide a real increase in retail spending over the busy Christmas period. For retailers, there is everything to play for this festive season – but how can they be sure they are maximizing their chance of success? Choosing The Right Ingredients: Target Group and KPIs Measurability is the basic prerequisite for successful Christmas campaigns. If KPIs are clearly kept in mind, new opportunities for campaign optimization and potential savings are more likely to become apparent. Analysis…
Remember when GDPR was announced and everyone thought it was the beginning of the end of email marketing? Well, we weathered that storm, and we’re ready to do the same again. Being a marketer is all about rolling with the punches and adapting to the ever-changing landscape that is digital marketing. At Dotdigital we immediately jumped into action and planned out how we can mitigate these changes for our customers. We’re pleased to say these changes have now been implemented and our customers have new ways of working with iOS 15 in mind. What’s changed? There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. This means senders are unable to track opens, forwards, and the recipient’s precise location. Not ideal. Hide My Email allows…