Mapp: Data Activation: The Secret To A Successful Black Friday

Mapp just released another brilliant write-up:

Do you have everything set up for the upcoming Black Friday and Cyber Monday shopping week? Despite the uncertainty caused by the COVID-19 pandemic, 2021 looks set to be a big year for end-of-year shopping. With shopper confidence at a new peak after the challenges brought by the pandemic, there is a fresh vibe in the air.   Black Friday As Opportunity  The European eCommerce revenue across Europe jumped up 30% to a record $465bn in 2021, a number that is projected to reach almost $570bn by 2025. As companies shift more and more towards digital, eCommerce brands improve their customer experience and shopper preferences continue to develop. Companies are learning fast how to utilize cost-effective digital features and online channels for customized shopping experiences. Like every year, retailers will be wondering if they are doing enough to activate consumers for Black Friday and the Golden Quarter. Often, the answer will…

Read the original here: Data Activation: The Secret To A Successful Black Friday

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