Mapp: What Apple’s iOS 15 update means for email tracking

Mapp just shared a engaging post:

Apple has announced the latest changes to iOS 15, which will block open tracking in the email. This will come as a shock to many email marketers. And while it may not be the most popular opinion, but I am actually excited! “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” – Apple Press Release June 7              How will this affect you?  Your Email Open Rate reporting will be less accurate. Globally, the Apple Mail app represents around 11% of email users. You should still do an analysis on your customer population, but you can assume that 11% of email opens…

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P.S. Do you need help with Mapp? check our Email Service Provider Handbook or Ask for a Consultation