HubSpot: Everything You Need to Know About Gathering High-Quality Data

HubSpot just published a new brilliant article:

There was a time when gathering data was a hard task. Later on, it was a challenge to integrate data, and then it seemed almost impossible to keep it clean. Nowadays, all these things are not only possible but necessary. Data is a key factor in every aspect of a business, from sales, marketing, and customer service to product design, finances, and so much more. Processed data becomes information, the most valuable commodity for any company. This means that in order to make informed, data-driven decisions, you need to have high-quality data to power your business. That’s why maintaining data quality is so important. Ensuring data quality means that your databases are accurate, secure, and consistent throughout the data lifecycle stages. Clean, high-quality data translates into efficiency, transparency, and consistency throughout a business. The Intelligent Use of High-Quality Data Perhaps one of the most common motivations to ensure data quality…

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