Constant Contact: Interactive Email Guide + 5 Tips for Your First Campaign

Constant Contact just published a brilliant write-up:

Email marketing remains the most effective way to nurture leads and drive conversions. But this very fact is why your email content is competing with many others in your customers’ inboxes to get their attention.  So, how do you get your audience to look forward to your content and spend time reading it?  The best way to do this is by sending interactive emails.  By making your emails more interactive, you’ll keep your reader engaged and nurture them to buy from you and engage with your content.  Let’s dive in deeper and understand exactly what interactive email content is and what makes it work so well. Table of ContentsWhat is an interactive email? Why send an interactive emailTypes of interactive email contentAdd GIFs or videosGIFs or videosSurveys or pollsEvent RSVPsInteractive imagesGamified content5 tips for making interactive emails1. Use a solid email marketing service provider2. Embed videos and GIFs3. Use Constant Contact’s…

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