best practices
When someone sends a complaint to your compliance desk there are a range of things you want to do, but one thing you always want to do is ensure that the recipient doesn’t receive any more unwanted email from your customer. Or, at least, not from your network. There are usually several different ways you can make sure that happens. There are big hammers a compliance desk can use in egregious cases – if the customer is immediately terminated, or has their ability to send mail suspended then there won’t be any more unwanted email to anyone, including the person who has reported unwanted mail. More normally, though, you’ll want to stop all mail from your customer to just the person reporting them immediately, at least while you look at the customers statistics and investigate further. If the report includes a copy of the offending email then there’ll be an
Start getting the most bang for your buck with every piece you create by repurposing content to its absolute limits. The post How to Repurpose Content to Boost Your Traffic (20+ Ways) appeared first on SendGrid.
Staying compliant in today’s email world is a must. We hear insights from Anne P. Mitchell, who helped author the CAN-SPAM Act of 2003. The post Ask the Expert: Anne P Mitchell, CEO and President, Get to the Inbox by ISIPP SuretyMail appeared first on SendGrid.
Are you a newsletter sender or small publisher? If so, and if you’ve run into deliverability problems, you’ve probably found that you’re small potatoes when it comes to getting help getting climbing back to the inbox. Tier 1 support isn’t always that great, and paid consulting gets real expensive real fast. And the whole time you’re wondering, if I was a bigger sender, would I get treated this way by my ESP or by ISPs? And you can get caught in the middle, between blocklists and ESPs and ISPs and anti-spam groups and people who want to prove a point or pick a fight and block certain kinds of mail, whether it be all customers of platform X or picking on people who don’t use double opt-in.So what do you do, if that’s you? You come to our webinar, of course, and get to know Jennifer Nespola Lantz and myself.
Learn how to use word of mouth marketing to light the spark that’ll create a wildfire marketing campaign. The post The Best Word-of-Mouth Marketing Strategies in 2023 appeared first on SendGrid.
As mentioned before, Google is now going to retire accounts gone inactive for at least two years. Indeed, Google just today sent me an email notice explaining this in some detail, which I thought would be handy to share here. For Google, of course, the focus of this messaging is their individual users. For you, reading about this on a deliverability blog, the focus is what senders should know and do about this — how should it guide you with regard to sending mail to Gmail subscribers.That guidance ultimately is nothing new: As I’ve said before, don’t treat subscriber addresses as though they last forever. Even before this change, there were good reasons to do this — to periodically sunset (inactivate) addresses that don’t respond. This new change just reinforces that guidance. Addresses will eventually bounce — and then who knows, maybe at some point in the future Google could
On Thursday, John Stephenson from Epsilon and yours truly (Al Iverson) from Kickbox will co-host a friendly chat where we’re going to talk about how to deal with the struggle of competing priorities: every time I press the send button I make more money, but I’m also diluting engagement and driving unsubs. How much is too much? How do I identify how best to strike that balance between deliverability success and business needs? We’ll touch on this, and the latest updates in the land of internet service provider and mailbox providers spam filters and email policies. Join us, and bring your questions! Register here.
Whether you’re a budding small business owner or seasoned professional, learn how to create an engaging social media content calendar The post How to Create a Top-Notch Social Media Content Calendar appeared first on SendGrid.
Double opt-in (also called “confirmed opt-in”) can help to prevent list hygiene problems, but some people are dead set against it. I’m not going to change their minds. I’m not even going to try to. But I’ve seen some changes at Gmail lately that lead me to think that I’m doing the world a disservice if I don’t at least warn you: If you’re a small newsletter publisher or small marketing sender, if you’re anyone using an SMB-focused or shared resource focused email sending platform, you’re putting yourself at risk by not employing double opt-in.Recently, a number of us in the email deliverability space started to hear that a bunch of smaller email senders, ones that were otherwise doing just fine yesterday, were suddenly finding their mail going to the spam folder in Gmail mailboxes today. Diving into it, this was all specific to a certain email provider, and was
Small business marketing can be challenging with a limited budget or a small team. However, content marketing allows small businesses to reach new audiences and expand brand awareness without an advertising budget. But where do you begin? Do you try to create a viral post on social media or start a weekly blog? The answer […] The post How to Use Content Marketing for Small Business [7 Tips] appeared first on SendGrid.