best practices
Use these 5 steps to authenticate your email program. Authentication will help mailbox providers recognize you as a legitimate sender and protect you from phishing. The post How to Authenticate Your Email in 5 Steps (Email Authentication 101) appeared first on SendGrid.
List-unsubscribe headers benefit both marketers and recipients alike. Here’s how to boost your reputation & create a better user experience. The post What Is a List-Unsubscribe Header? appeared first on SendGrid.
Learn 7 ways you can use email and social media to drive serious traffic to your website and prepare visitors for conversion and engagement. The post How to Use Email & Social Media to Drive Traffic to Your Website appeared first on SendGrid.
New to the email queue? We’ve got you covered. This tutorial will show you how how to view, flush, and purge queued mail in Postfix. The post How to Flush the Mail Queue in Postfix appeared first on SendGrid.
Today’s guest post comes from Steven Lunniss, Deliverability Lead for Cordial. Steven is a seasoned email marketing expert with over 15 years of experience – including six years working with top email service providers as well as nine years client-side.The goal of sunsetting is to focus your resources on engaged subscribers and maintain a healthy email list. As part of a “subscriber lifecycle strategy” methodology, it helps to boost deliverability success (and inbox placement) by boosting your engagement metrics. You’re boosting those engagement metrics by suppressing subscribers who aren’t engaging.It’s important to strike a balance between re-engagement efforts and the need to remove those unresponsive subscribers – you want to maximize engagement but not at the cost of throwing away live subscribers.How to properly sunset your inactive subscribers:Define Inactivity Criteria: Determine what qualifies as “inactivity” for your specific business. It could be a certain period of time (e.g., six months)
Learn how brands are utilizing email automation to connect with their recipients by checking out these real-life email automation examples. The post 8 Real-Life Email Automation Examples to Spark Your Campaigns appeared first on SendGrid.
Learn about display retargeting (display remarketing), how it works, and how you can get started using email to build more powerful ads. The post What’s Display Ad Retargeting, and Why Is It So Effective? appeared first on SendGrid.
Email and social media are both thriving (not dying). Learn how to use them together to boost your social media engagement and drive results. The post 6 Ways to Boost Your Social Media Engagement with Email Marketing appeared first on SendGrid.
Learn how Google prioritizes businesses using local search and what you can do to elevate your small business with Twilio SendGrid. The post Local SEO for Small Business: Where to Start appeared first on SendGrid.
How does Comcast decide which mail lands in the inbox versus the spam folder? We learn from Comcast’s senior engineer. The post Ask the Expert: Alex Brotman, Senior Engineer, Comcast appeared first on SendGrid.