best practices
Protect yourself by following a few email security best practices. Learn must-know methods for protecting your business, employees, & clients. The post 10 Must-Follow Email Security Best Practices in 2023 appeared first on SendGrid.
You’ve seen the advice: “Just avoid these 18 spam trigger words and always get to the inbox!” I’ve been doing this a long time and somebody new pops up with guidance like this a few times a year, and it’s just absolute bullshit, and it’s been bullshit for years.Spam filters don’t work that way. They are not so simplistic that just a word or two from a static list are going to tank your inbox placement.Content does matter, to some degree, yes. Meaning that yes, what you say or include in your email messages can have an impact on inbox placement. But as far as ranking how important content is, it is third, usually a distant third place, behind IP and domain sending reputation.Don’t believe me? Here’s Magan Le from Litmus with “Why spam trigger words are a thing of the past,” where she sums it up nicely.Truth be told
With the rise of social media, influencer marketing has become a key strategy in the digital world. Learn what influencer marketing is and how to develop a strategy. The post Influencer Marketing: What It Is & How to Create an Influencer Strategy appeared first on SendGrid.
Incorporating experiential marketing into your brand’s strategy can strengthen the relationship with your audience. Learn more about experiential marketing strategies and see examples. The post Experiential Marketing: Ideas, Examples & Campaigns appeared first on SendGrid.
Email encryption protects the data sent over email from cybercriminals. Learn what it is, how it works, and the commonly used types. The post Email Encryption FAQ: What It Is, How It Works & More appeared first on SendGrid.
A great holiday subject line helps your email stand out in a crowded inbox. Check out these 47 examples of captivating subject lines. The post The 47 Best Holiday Email Subject Lines (Real-Life Examples) appeared first on SendGrid.
Emails get sent to spam for various reasons, and even the most experienced senders run into occasional inboxing issues. The post Why Are My Emails Going to Spam? appeared first on SendGrid.
Conversations are the future of customer engagement. Discover how you can use a conversational marketing strategy to build & nurture relationships with your customers. The post What Is Conversational Marketing? appeared first on SendGrid.
Learn how to make interactive emails by implementing interactive elements, like swapping images or changing colors on hover, into your email campaign with these 5 examples. The post How to Make Interactive Emails appeared first on SendGrid.
Imagine it’s Thursday, December 1st, 2022. Giving Tuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to the next year. Nicely done! Now it’s time to create a Giving Tuesday thank you campaign that turns the holiday into a launching pad for record-breaking year-end donations. To build on your Giving Tuesday momentum, you need to plan your thoughtful follow-ups in advance. Make sure you’re saying these three things to your supporters once the big day is in the books: 1. Thank you You absolutely cannot overlook the importance of expressing gratitude to your donors. Thanking them for their Giving Tuesday gift reinforces that their donation matters and increases their investment in your organization. The most effective thank-you emails are simple, straightforward, and above all, authentic. Strong Women Strong Girls expresses their gratitude in a couple of