Best Practice
Email list management can be a nightmare… The money spent offering freebies (lead magnets) in exchange for email addresses. The hours creating segmentations and tags. The struggle to create copy that will engage subscribers. And, despite all your effort, not enough subscribers are opening your emails or clicking on links. And that’s for the emails that get delivered to their inbox! On top of that, you also get unsubscribes and even some “report as spam.” All of it is enough to make you want to give up on email marketing. I understand! As an email marketing specialist, I’ve been there. But, don’t worry! In this article, I’ll share everything you need to know about email list management. You’ll learn the best tips, strategies and practices for maintaining a clean and healthy email list to achieve your email marketing goals. Continue reading to learn: What email list management is Why email
Open rates allow businesses to measure how many people open their emails and are one of the most used Key Performance Indicators (KPI) in email marketing. And while the good old open rate is a useful metric, it’s important to understand its limitations and how it’s often misunderstood. In this article, I will explore the problem with the open rate metric in email marketing and discuss how it can still be useful when comparing different campaigns and forming a solid email marketing strategy. What is the Open Rate in Email Marketing? Open rate is a metric used to measure how many people opened an email. It’s calculated by dividing the number of unique opens by the number of emails sent, expressed as a percentage. Number of unique opens ——————————— X 100 = Open Rate Number of emails sent The open rate is typically one of the first metrics marketers look
Have you ever subscribed to a newsletter or a blog and received an email newsletter after days or a few weeks, only to forget why you subscribed to them in the first place? Me too, and the immediate action I tend to take is to hit that “unsubscribe” button at the bottom of the email. If you’ve recently started a small business or already have an established one, drip campaigns can solve this frustrating experience for your users. When I worked with a marketplace that helps newsletter writers and sponsors connect for relevant sponsorships, we were catering to two types of users: writers and sponsors. Sending the same welcome email (or other helpful resources) to two different types of users was out of the question. It just wouldn’t work. So, we had to find a way to segment our users based on their actions, i.e., the type of account they created.
Email marketing remains one of the most powerful ways to build a relationship with your customers. By building an effective email marketing strategy, you can help your brand to boost sales and gain trust amongst your customers. Email is the one marketing channel you have great control over, with the ability to test your emails and segment your campaigns to specific audiences. With a strong email marketing strategy in place, you have the potential to grow your business and revenue. More businesses are turning to email marketing because it’s effective. Not only is it cheaper than other forms of marketing, it’s also high-converting, giving you the best bang for your marketing dollar. That’s because your email list is filled with people who want to hear from your brand. In this article, we will provide you with a step-by-step guide on how to build an effective marketing strategy, as well as
In this article, we’re going to provide you with 15 ways you can effectively build and acquire contacts for your email marketing list. You’ll learn how to build an email list and organically grow your subscriber database, so if that all sounds interesting, stick around! 15 Ways You Can Acquire Real People For Your Email Marketing List Your email marketing campaign is only effective if you have the right list of people to send it to. You must find and reach out to people who are interested in you and your products or services. This is called targeting. Just like in any marketing channel, targeted people are the ones that will best convert into customers. Listed below are 15 expert tips for growing your email list, and keeping subscribers from unsubscribing! Remember that you want to build a high-quality email marketing list with the right people – it’s about quality
I guess by now you’ve all heard of Chat GPT. The most advanced AI chatbot currently available is now headline news with 100m users, only two months after launching. And the best thing: you can use it for free So if you struggle to come up with new content ideas for your company’s monthly newsletter or don’t have the time to create all your content from scratch, Chat GPT could be a fantastic tool for you. To start using it, all you need to do is sign up for a free account on their website. Then you simply enter the tasks (or prompts as they are called) that you need help with and wait for ChatGPT to do all the hard work for you. I’ll share plenty of examples further down below. What is Chat GPT? Chat GPT is an advanced language model developed by OpenAI. It uses deep learning
Email authentication is a process of verifying the identity of an email sender. This helps to ensure that the email is coming from a trusted source, and not from a spammer or phisher. This will help improve your email deliverability, as the likelihood of your emails and newsletter going to spam increases if you aren’t using any authentication methods. There are several methods of email authentication, which we are going to discuss now. Why is email authentication even a thing? The main issue with email is that it’s an open protocol that allows spammers to use email addresses they don’t own. You may wonder how they do that. Or how I once managed to send an email with the sender address barack.obama@whitehouse.gov? Only as a test to myself, of course. Because if you sign up for an account with a legitimate email marketing service, one of the first things they
You probably know that email deliverability and sender reputation are vital if you’re sending out email newsletters and campaigns, but why is it important? And more importantly, what can you do about it? In this post, I’m going to look at the importance of email deliverability and all the things you need to do to improve your deliverability rate. There are many things you can do to improve email deliverability. Some of these are more time-consuming than others, but all of them will help in some way to increase your chance of reaching someone’s inbox, instead of the spam folder. In this article, we’ll include information on the most essential practices, including: How to authenticate your email account; How to improve your sender reputation; How to improve your email content; How to increase email engagement Sometimes, it seems like it would take too much time to do things the right
Hey, Pardot users! Looking for a recorded webinar that covers on deliverability best practices, how to maximize deliverability success when sending via the Pardot (aka Marketing Cloud Account Engagement) B2B email platform? Well, we’ve got you covered right here at Spam Resource. On August 24, 2022 Ben LaMothe hosted a Tampa Pardot User Group meeting, and invited me to attend. We talked about how best to keep a clean house (meaning clean data) in Pardot, what your options are for data cleanup, as well as touching on deliverability best practices and how to use Pardot’s built-in features to help boost your engagement and, by extension, boost your deliverability success. Check out the recording below, and don’t check out Ben’s Pardot tips and tricks blog at PardotGeeks.com and his recent article for DemandGen on this very topic.
I got my first email address when I was around 12 years old. I used to love AOL’s encouraging “you’ve got mail” greeting, though my inbox was fairly vacant back then. Flash forward to 2021 and, though I’ve been through 3 different personal email addresses (plus a ton for various places of employment and education), I am still an avid email user – just like 50% of the world’s population. That’s right, there are currently 4.3 billion email users in the world, making it a great way to promote your products and services! Though marketing strategies have included many different tactics over the years (flyers, TV, cold calling, social media, video, Facebook ads, SEO optimized content, etc.), one thing is clear: email marketing remains one of the most important tools for businesses in 2021, and it’s likely to remain that way over the coming years. Find out why below. Email Marketing…