Best Practice
Designing a newsletter keeps getting harder and harder. New features and technology become available every day, so for most marketers, email newsletter trends change too rapidly to keep track of. But if you don’t keep pace, your subscribers will start to notice your emails don’t seem as “modern” as their other newsletters. So to keep you on the cutting edge of email marketing, we’re sharing everything you need to know about how to design an email newsletter in 2023. In this guide, we discuss the essential visual elements any good email newsletter needs, then explain how to design those parts perfectly. We’ll also share some expert tips on designing a newsletter and address the issue of designing for different screen sizes and apps. How to Design An Email Newsletter: 5 Essential Components What’s the formula for a successful email newsletter design? First of all, you should always cater your marketing
If you spend any time on the internet at all, you might have noticed how email newsletters are all the rage in marketing lately. Perharps you’re just starting to explore this channel for your own business, and are looking for ways to connect with your audience more effectively. You may have heard that newsletters can boost brand awareness and drive engagement, but you’re not quite sure where to start. How do you create a newsletter that stands out? How can you make it compelling enough to get opened, read, and acted upon amidst the countless emails your audience receives? If these are the kind of questions that brought you here, you’re in the right place. I’m going to walk you through how a well-planned newsletter marketing strategy can help you meet your marketing goals. In this blog post, you’ll learn how to kick-start your email newsletter marketing the right way.
What’s the best type of email marketing for businesses? Newsletter, promotional, or lead nurture emails? Well, the answer is none. No single type of email marketing is the best. They all have different purposes. Newsletters are great for building trust. Promotional emails help market your business. Lead nurture emails are crucial for converting leads to customers. There are many more types of email marketing that can help grow your business. And, if you want to succeed, you should be sending several types of email campaigns to your contacts. Keep reading this article to learn the 15 types of email marketing campaigns you can create to engage and convert your contacts and customers. To help you create these emails, I’ve also included what each email type should contain and when to send them. Let’s get into it! Transactional vs Direct Emails Transactional emails and direct emails are the two major categories
Are you looking for a powerful marketing tool to amplify your brand’s voice and drive traffic to your site? Do you have stories to tell and projects to share, but don’t want to rely on social media and its random algorithm? Look no further than email newsletters – the unsung heroes of your digital arsenal. For businesses, newsletters can serve as digital ambassadors, bridging the gap between brand and consumer. Non-profits can leverage newsletters to communicate their mission and rally supporters. Content creators can use newsletters to engage readers and share knowledge. And artists and freelancers can showcase their work and expertise through compelling messages. As you can see, a newsletter can serve many purposes. But what exactly is a newsletter, and how does it differ from other types of marketing emails? And how can you start using them as part of your email marketing strategy? In this article, we’ll
Do you ask for consent before sending marketing emails to your contacts? Do you think you even need permission? If your answer to any of these questions is “no”, then you need to read this article to the end! We’ll explore how and why permission based email marketing works, and share proven strategies for gaining and retaining your contacts’ permission to improve your marketing campaigns. Let’s get started! What is Permission Based Email Marketing? Permission based email marketing is a digital marketing strategy that involves only sending marketing emails to contacts who give express permission for you to do so. Unlike traditional marketing, with this model, contacts are not bombarded with unsolicited emails. Instead, permission must be sought and received from contacts, to send them marketing emails. This means that when practicing permission based email marketing, your contacts must willingly opt into your mailing list and explicitly consent to receive
Marketing channels like local SEO and social media have become go-to strategies for promoting restaurants. While they can help you to generate awareness and drive new customers through the door, they often fall short in nurturing ongoing customer relationships. This is where email marketing comes into play. Restaurant email marketing can hold the door wide open for a steady stream of returning patrons. If you want to know more about how to adopt this new marketing strategy, this article will show you how to market your restaurant efficiently, effectively, and affordably with email. We’ve gathered the best restaurant email marketing examples and strategies for you to take into account for your own business. We’ve also identified the best email marketing platforms to help you make the right choice. But before all that, let’s see why now is as good a time as any to implement this strategy. Benefits of Restaurant
In my former life working for a marketing agency, one thing that struck me – aside from the general chaos that comes with working with tight deadlines and capricious clients – was how so many businesses struggled with implementing a marketing automation strategy. It didn’t seem to matter how big they were, or the level of marketing maturity they had. Even big brands renowned for their marketing grappled with getting their automated campaigns off the ground. Meanwhile, smaller businesses looking to dip their toes in marketing automation found that budget-friendly automation software options were few and far between. And most required a dedicated team of specialists to manage them. Thankfully, this was several years ago now, and marketing automation has since had time to find its feet. Today, affordable and intuitive marketing automation platforms are much easier to come by. 91% of companies now say that marketing automation is essential
In my former life working for a marketing agency, one thing that struck me – aside from the general chaos that comes with working with tight deadlines and capricious clients – was how so many businesses struggled with implementing a marketing automation strategy. It didn’t seem to matter how big they were, or the level of marketing maturity they had. Even big brands renowned for their marketing grappled with getting their automated campaigns off the ground. Meanwhile, smaller businesses looking to dip their toes in marketing automation found that budget-friendly automation software options were few and far between. And most required a dedicated team of specialists to manage them. Thankfully, this was several years ago now, and marketing automation has since had time to find its feet. Today, affordable and intuitive marketing automation platforms are much easier to come by. 91% of companies now say that marketing automation is essential
Picture this: You wake up, grab your morning coffee, and open your inbox only to be greeted by an endless flood of emails. Amidst the deluge of deals and discounts, one email stands out. It’s interesting, eye-catching, and perfectly timed for your morning browse. Email marketing is an incredible way to boost sales, with a very high return on investment. In this article, we’ll look at how savvy marketing can make your ecommerce email the one that shines in the clutter of a modern inbox. We’ll also showcase successful email marketing campaigns, and explain how to use proven strategies for your own ecommerce business. Whether you’re just beginning to explore email campaigns or are a seasoned ecommerce marketer, we’re here to help you make the most of email marketing. If you’re just getting started, look for Essential Tips highlighted in blue for beginners. For those who are more experienced, we’ll
Picture this: You wake up, grab your morning coffee, and open your inbox only to be greeted by an endless flood of emails. Amidst the deluge of deals and discounts, one email stands out. It’s interesting, eye-catching, and perfectly timed for your morning browse. Email marketing is an incredible way to boost sales, with a very high return on investment. In this article, we’ll look at how savvy marketing can make your ecommerce email the one that shines in the clutter of a modern inbox. We’ll also showcase successful email marketing campaigns, and explain how to use proven strategies for your own ecommerce business. Whether you’re just beginning to explore email campaigns or are a seasoned ecommerce marketer, we’re here to help you make the most of email marketing. If you’re just getting started, look for Essential Tips highlighted in blue for beginners. For those who are more experienced, we’ll