Top Deliverability’s Blog
EmailToolTester: What is Email Authentication? A Look at The Most Common Methods
- January 16, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just released a interesting post:
Email authentication is a process of verifying the identity of an email sender. This helps to ensure that the email is coming from a trusted source, and not from a spammer or phisher. This will help improve your email deliverability, as the likelihood of your emails and newsletter going to spam increases if you aren’t using any authentication methods. There are several methods of email authentication, which we are going to discuss now. Why is email authentication even a thing? The main issue with email is that it’s an open protocol that allows spammers to use email addresses they don’t own. You may wonder how they do that. Or how I once managed to send an email with the sender address barack.obama@whitehouse.gov? Only as a test to myself, of course. Because if you sign up for an account with a legitimate email marketing service, one of the first things they
Continued here: What is Email Authentication? A Look at The Most Common Methods
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The most comprehensive Email Deliverability and Marketing Glossary!
- Term: Authentication
- Term: Sender
- Term: Source
- Term: Spammer
- Term: Deliverability
- Term: Newsletter
- Term: Spam
- Term: Email Marketing
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Accelerated Mobile Pages (AMP)
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Domain Name System (DNS)