Campaign Monitor: 4 Steps To Improve Email Deliverability

Campaign Monitor just issued a new insightful article:

Many marketers think improving email deliverability starts and ends with great content. And, while great content is essential to growing your newsletter, it won’t matter how great the writing is if your subscribers never see it. Deliverability is the universal struggle among marketing teams; you can get so many things right when developing your marketing content and still struggle to get it in front of your audience. In fact, according to Demand Metric, 30% of email marketers cite deliverability as their primary challenge, and 67% report inbox placement rates of 89% or less. The good news is, unlike some channels that are constantly changing requirements (*cough* Facebook *cough*), improving email deliverability comes down to a few consistent elements. We’ll save the discussion on Facebook ad delivery nightmares for someone else and just get to what we know best: email marketing. 1. Protect your sender reputation In the world of email,…

More here: 4 Steps To Improve Email Deliverability