HubSpot: What are Google Discovery Ads? Examples + a Campaign Tutorial

HubSpot just published a new brilliant post:

With every campaign comes specific goals advertisers want to achieve. For some, it’s brand awareness. For others, it’s increased website traffic. But what if your goal is to reach audiences who are already prime to take action? With Google Discover ads, you can reach them – up to 3 billion of them to be exact. Let’s dive into what Google Discovery ads are, how they work, and how to set one up today. Using customer intent signals, Google uses machine learning to determine when users are most likely to engage with a brand. According to Google, brands should use it to: Scale their conversions. Reach new customers. Reconnect with previous customers. Another thing that sets Google Discovery ads apart from other campaigns is the limited campaign settings. Advertisers cannot adjust: Ad rotation Frequency capping Delivery method Device targeting Placement targeting Contextual targeting Manual bid strategies This campaign type offers automated…

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