HubSpot: How to Do Keyword Research for SEO: A Beginner’s Guide

HubSpot just posted a new insightful story:

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website. Why is keyword research important? Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy. People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches. In addition,…

Read more here: How to Do Keyword Research for SEO: A Beginner’s Guide