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HubSpot: What Marketing Myopia Is & Why Every Brand Should Avoid It [+Examples]
- August 17, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a new interesting write-up:
Most businesses want to grow and be successful, but what they often don’t realize is that success doesn’t happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become. One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In this article, we will discuss what marketing myopia is, what causes it, how to avoid it, and some examples of businesses that have suffered from it. It often leads to businesses making decisions that are not in the best interests of their customers or that fail to take into account changes in the marketplace. Top Causes of Marketing Myopia A Disconnect between The Business and Its Customers The most common cause is a lack of understanding of what customers really want. This can happen when businesses focus too much on their own products and services
Continued here: What Marketing Myopia Is & Why Every Brand Should Avoid It [+Examples]
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