HubSpot
How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, you’ll learn what UTM codes are, how to use them, and how to build them in both Google Analytics and HubSpot. UTM codes are also known as UTM parameters — or tracking tags — because they help you “track” website traffic from its origin. Now, you might be thinking, “Ginny, I have HubSpot, so I already know if my website traffic is coming from Google, email, social media, and similar marketing channels. What does a UTM code tell me that I don’t already know?” HubSpot Marketing Hub provides you with these high-level sources of traffic, but UTM also helps
Videos tell a story. Whether you’re writing an original video script or using a video script template, your script is essential to that story. And videos are powerful selling tools. 92% of marketers say that video is central to their marketing strategy. But creating videos can be intimidating. It’s complicated whether you’re a writer, marketer, or movie producer. There are many steps to planning, editing, and producing videos and each step is important. Writing an effective video script can mean the difference between video success and failure. This post will show you how to write an effective script for your videos. Are you ready to get started? Even the most basic video will be better with a video script. Creating a video is complex. Most video projects include: Lighting Sound Sets Cast and crew Equipment Each of these elements can be tricky to execute, and when they combine, it’s easy
Have you ever set up a form on your site, only to forget to check the entries that were submitted? Creating an HTML form that sends an email after submission is one of the simplest and most effective ways of resolving this issue. Here, we’re going to walk you through how to create a form that sends an email to you, as well as the customer, to ensure the form was received. Ideally, browsers would allow you to route form submissions directly to an email address. However, the reason they don’t is that emailing directly from an HTML web form would reveal the visitor’s email address, making the user vulnerable to malicious activities, such as phishing. Adding a mailto: address to the form can be a potential way to circumvent this challenge. This option activates the default mail client on the user’s computer, prompting them to send the form over
Have you ever made a high-stakes decision? If yes, did you contemplate for some time before landing on the “right” decision — and even then, still felt unsure about the best course of action? In cases like those, you might need a decision tree. It’s more formal than a chat with a friend or a pros-and-cons list. Here, we’ll show you how to create a decision tree and analyze risk versus reward. We’ll also look at a few examples so you can see how other marketers have used decision trees to become better decision makers. Table of Contents What is a decision tree? Decision Tree Analysis How to Create a Decision Tree How to Create a Decision Tree in Excel Decision Tree Examples When it comes to marketing, decision-making can feel particularly risky. What is my colleague is so attached to a new product, she doesn’t want to mention any
UX and UI are two terms that are often mentioned in the same sentence, but that doesn’t mean they are interchangeable. UX and UI are so often conflated that you could come across a job posting for a UX Designer where the job description mistakenly outlines the responsibilities of a UI Designer and vice versa. Although UX and UI are distinct practices, they overlap and complement each other. For this reason, it can be confusing to understand what makes them different and how they work together to create a great product. UX and UI are two disciplines that work hand in hand to create a product, service, or website that is delightful and intuitive for customers to use. User Interface (UI) relates to the aesthetic properties of a digital product, including the look, feel, and design of all the elements a user can interface with. Meanwhile, User Experience (UX)
Goal-seeking helps you calculate backwards from an end goal. It’s a powerful way to understand how you should best allocate resources. If you use Excel to evaluate data, here’s how to plan ahead with the Goal Seek Excel function. To use the Goal Seek function in Excel: Let’s run through that with a simple example. I want to bring in 130 new customers. But I don’t know how many visits I’ll need to reach my goal. Before doing the Goal Seek analysis, I organize my data to find the average MoM visit-to-customer percentage. Step 1: Select the cell with the output you want to change In this case, I’ll select the customer goal. Step 2: Navigate to the “Data” tab Step 3: Select “What-if Analysis” Step 4: Click “Goal Seek” Pro Tip: You can also get here with the Goal Seek Excel shortcut. Press Alt + A on your keyboard
I’m willing to bet we’ve all felt stifled by the rigid 9-to-5 work schedule — especially on our productivity both in and out of the office. For many workers, a flexible schedule is the answer. This types of schedule allows you to work when you’re most productive and gives you the autonomy you need to create an ideal work-life balance, however that looks to you. Here, we’ll cover what a flexible work schedule looks like and explore its pros. cons, and surprising outcomes. It’s important to remember that flex hours doesn’t equate to less hours. In fact, as you’ll read later, employees actually clock in more hours working from home. Further, there is still structure to this type of schedule: employees must work a certain number of hours, or come up with an alternative agreement with their employer regarding office hours versus remote time. There’s plenty of science to suggest
If you’re looking for some great finance podcasts to listen to in 2022, you’ve come to the right place. In this article, we will share with you a list of the best finance podcasts available. Whether you’re just getting started in your financial journey or you’re looking for some new tips and tricks, these podcasts will help you out. Best for Learning About The Economy: Planet Money NPR’s Planet Money describes itself as a show where listeners can learn about the economy from a friend – at a bar. While the economy may seem like a boring topic to many, Planet Money makes it interesting by doing deep dives on who it impacts and how – everything from inflation to fast food delivery to crypto and city building. What’s more, the show takes a global approach, tackling all countries and the economic issues they face. Although this isn’t the show
If you’re reading this, you’ve likely found a topic you could talk about for hours — and now you’re ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before. Even better news: it’s relatively easy to start a podcast on Spotify — no fancy equipment or advanced skills required. Here, we’ll cover everything you need to know about podcasting on Spotify, and how to upload your next episode to the platform. How to Meet Spotify’s Podcast Requirements The first step to starting a podcast on Spotify is making sure you meet its podcast requirements. Here’s a quick rundown. Your podcast should have: A title along with relevant details (i.e., category and primary language). Cover art in a 1:1 ratio and PNG, JPEG, or TIFF format. The higher the resolution
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White-owned businesses receive an average of $18,500 in outside equity at funding, compared to just $500 for Black-owned businesses. On top of that, it can also be challenging for Black entrepreneurs to find mentorship, resources, and even community with other business owners with their shared experiences. Thankfully, there are cities where Black entrepreneurs, past, present, and future, thrive and have access to the resources and support they need. Read on to discover five of the top cities for Black entrepreneurs. Top Cities for Black Entrepreneurs 1. Washington, D.C. Sometimes called the Chocolate City, Washington D.C. was the first majority