Top Deliverability’s Blog
GlockApps: 7 Most Common Email Marketing Mistakes and How to Avoid Them
- January 16, 2024
- Posted by: Top Deliverability
- Category: Email Services GlockApps Industry News
GlockApps just released another interesting write-up:
Do you know that the same email message can be rendered in different ways, depending on the recipient’s email client, system, and environment? In other words, there are different ways that a message could fail. Email marketing experts know that creating exceptional emails is harder than it has ever been. The recipients’ expectations have reached previously unheard levels – 86% of recipients will unsubscribe from a brand’s communications after just a couple of poor experiences. With numerous email communications people receive in their inboxes every day, the necessity of keeping the readers’ engaged dictates that marketers keep up their email practices with the time. The use of artificial intelligence for email marketing helps automate a lot of tasks. AI allows to create appealing Subject lines, write content that resonates well with the recipients, send automated sequences and event-triggered messages to serve the subscribers’ needs better. In the world of email
Read more here: 7 Most Common Email Marketing Mistakes and How to Avoid Them
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