Top Deliverability’s Blog
GlockApps: B2B and B2C Email Marketing Strategies – Understanding the Differences
- January 12, 2024
- Posted by: Top Deliverability
- Category: Email Services GlockApps Industry News
GlockApps just published another interesting blog:
What is the difference between B2B and B2C email marketing? Email marketing continues to thrive in the digital sphere and stands as a fundamental tool for businesses aiming to connect, engage, and convert their target audience. However, the strategies used in this sphere are as diverse as the audiences they serve. Business-to-business (B2B) and business-to-consumer (B2C) email marketing are the two most common models of operation in e-commerce and sales in general, but they are tailored for different purposes and require various skills and resources. Despite the similarity of the names, the differences are significant. On the surface, it seems like one would be more logic-driven while the other appeals to emotions. However, as you will soon learn, this is not always true. Here are the main differences between B2B and B2C email marketing for your campaign success. B2B vs B2C Email Marketing Motivation In the last Content Marketing Institute
Continued here: B2B and B2C Email Marketing Strategies – Understanding the Differences
P.S. Do you need help with your Deliverability? Ask for a Consultation
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
- Glossary: Email Marketing
- Glossary: E-commerce
- Glossary: Campaign
- Glossary: Deliverability
- Glossary: Email Service Provider (ESP)
- Glossary: SpamAssassin
- Glossary: Simple Mail Transfer Protocol (SMTP)
- Glossary: Accelerated Mobile Pages (AMP)
- Glossary: Extended Simple Mail Transfer Protocol (ESMTP)
- Glossary: Domain Name System (DNS)